Mumbai: Bengaluru-headquartered esports fan engagement startup, Stan has announced entering into a strategic partnership with Nodwin Gaming and Star Sports, who are jointly presenting the Battlegrounds Mobile India Masters Series Tournament 2022. The tournament is set to become the first-ever nationally-televised esports tournament in the history of Indian esports. It will be held from 24 June - 17 July 2022.
The objective of this partnership is to bring greater awareness to the masses for Stan which claims to be India’s first fan engagement platform that provides fans with the opportunity to meet their idols and bridge the gap between influencers and fans. As a part of the collaboration, Stan has been named as the ‘official collectibles partner’ at the upcoming BGMI masters series.
The partnership between Nodwin, Star Sports and Stan aims to bring forth innovation and excitement across the intersectional areas of fan engagement and esports. Further, it will enable fans to get exclusive fan rewards such as meetups. In addition, Stan is also introducing a game in its app, through which its users shall be able to engage with the tournament, as well as hosting multiple giveaways on its social media handles, wherein exclusive event based rewards are to be given to the giveaway winners.
Stan co-founder and COO Nauman Mulla said, “We at Stan are extremely proud and exuberant to be the collectibles partner of BGMI Masters Series, one of the biggest upcoming events in esports in our country. It was an obvious choice to partner up with them, as Stan strives to work with the best partners in this ecosystem; and hence we are taking this opportunity to bring awareness at a mass-scale through mainstream media showcase for Stan, a platform that provides fans’ community with the chance to meet and interact with their idols, and thereby bridging the gap between an esports athlete and a fan. We are confident that our partnership with Nodwin and Star Sports for the event would shine a light on Stan’s potential to grow as a leading fan engagement platform.”
“Being the first esports fan-engagement platform in India, Stan is an ideal partner for the BGMI Masters Series as it will allow fans to directly engage with the tournament through this one-of-a-kind platform. We are delighted to have them on board as the ‘official collectibles partner’ for the series. With this tie-up, we have now covered one more access point to the tournament, post our association with Star Sports 2 for our television viewing audience, and with Loco and Glance Live for our digital audience,” said Nodwin Gaming co-founder and managing director Akshat Rathee.
This year’s BGMI Masters Series will offer a prize pool of Rs 1.5 crore, and shall witness the participation of the top 24 BGMI teams in the country, as well as the top, most-celebrated BGMI esports players like Scout, Jonathan, Mortal, Owais and Ninja. On the other hand, Stan has built a one-stop platform for the constantly growing pool of esports fans in India and the world to optimally engage, play and grow closer to their idols in the gaming and esports space. Stan has already inked partnerships with several Battlegrounds Mobile India (BGMI) athletes and creators in the country and claims to have crossed over 1,00,000 downloads in its beta mobile app within a month since its roll-out.