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La Liga aims to be India’s second favourite tournament: Jose Cachaza

La Liga was the most talked topic in football after FIFA World Cup in 2018 because of its first-of-its-kind deal with Facebook for three years for the Indian subcontinent. In the past couple of years, La Liga’s main focus has been to promote Spanish football beyond its borders, with the aim to...

Television TV Channels Sports
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SPN India launches its consumer education campaign with Amitabh Bachchan

Sony Pictures Networks India (SPN) has launched a comprehensive consumer education campaign, related to the new MRP (maximum retail price) way of TV channel subscriptions provided by DTH / cable operators. 

Television TV Channels GECs
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TVision technology will complement BARC India’s data: Yan Liu

Star TV has partnered with TVision, a company which measure actual eyes on screen attention providing advertisers, agencies and television networks with the second-by-second data required to understand the effectiveness of television advertising and programming.

Television TV Channels Viewership
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La Liga ahead of the curve with Facebook deal: Jose Cachaza

As the new wave of acquiring rights is shifting from broadcast to OTT players and social media giants, La Liga is the most recent example which has been acquired by Facebook and sub-licensed to Sony Pictures Network (SPN) India.

Television TV Channels Sports
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SonyLIV partners Planetcast to power live streaming service

Planetcast Media Services, a global player in digital broadcast technologies announced today that it has deployed its latest feed management and publishing platform to power live streaming of sports feed from its PMSL Facility at Mumbai.

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