Television

Sony Six rakes in ad rev from BBL despite slow start

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2018/01/16/SonyLiv.jpg?itok=JSFJ7chN

MUMBAI: The second most popular domestic T20 cricket tournament in the world after Indian Premier League (IPL) is Australia’s Big Bash League (BBL). The Cricket Australia rights, which were with Star India from 2011-12 to 2016-17, have now been acquired by Sony Pictures Network (SPN) India for the next six years till 2022-23.

After losing the media rights of the Indian Premier League (IPL) to rival Star India, SPN has gone ahead and acquired the exclusive media rights of Cricket Australia–men’s international matches for the next six years, beginning with the Magellan Ashes series in November 2017. The network has also acquired the media rights for women’s international cricket played in Australia, the BBL and the Women’s BBL.

According to All India BARC data, for the first 11 matches of the league on Star Sports 2, including the HD and the SD feeds, in the 2016-17 season, the channel got 6.4 million impressions. SPN India, however, garnered just 4.3 million impressions for the same number of matches, which were being telecast on Sony Six SD and HD.

Collocation of channels plays an important role in attracting viewers. On most direct-to-home (DTH) platforms, the sports cluster begins with the Star Sports bouquet.

Both networks in their first 11 matches had eight advertisers on board each but Star Sports (2016) had 2764 ad insertions compared to 3469 insertions on Sony (2017), an increase of 26 per cent according to BARC data.

Though Cricket Australia considers Star India a favourite, it is learnt that after winning the IPL rights, the broadcaster was not very keen on paying a hefty sum for the Australia rights. SPN’s payout for the deal could not be ascertained till the filing of this report.

Cricket Australia has been targeting $200 million per year from all the broadcasting deals. In Australia, Channel Ten paid $100 million for a five-year deal which expires at the end of the current season.

Apart from Cricket Australia, SPN has five international cricket boards—South Africa, Sri Lanka, Pakistan, West Indies and Zimbabwe. The ongoing cricket series is the India tour of South Africa.

Interestingly, fans seem to prefer Sony’s over-the-top (OTT) platform SonyLiv for sporting events despite the choice of entertainment shows it offers. At present, more than a third of SonyLiv’s traffic is garnered by its sporting properties.

Also read:

The BCCI India rights conundrum

Star and BCCI pull out all stops to make the VIVO IPL 2018 Retention event - an unprecedented success

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/bbc.jpg?itok=3tS8LRlE
Sony BBC Earth to premiere ‘Serengeti II’ on 18 October

Mumbai: Sony BBC Earth is set to air “Serengeti II” on 18 October at 9 p.m, from Monday to Friday. Narrated by Academy Award-winning actress of "Star Wars" and "Black Panther" fame Lupita Nyong'o and Produced by John Downer and Simon Fuller, the show captures the dramatic and emotionally...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/sun_marathi.jpg?itok=-tmys-8Y
Sun TV Network launches Marathi GEC Sun Marathi

Mumbai: Sun TV Network has launched its Marathi general entertainment channel (GEC) Sun Marathi on 17 October. The channel’s tagline is ‘sohala natyancha’ which translates to ‘celebrating relationships.’ The channel has announced three hours of original programming with six shows starting from 6:30...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/barc.jpg?itok=PGaoE1aJ
Sun TV regains top spot in week 40: Barc

Mumbai: Garnering weekly AMAs of 2844.59 (‘000s), Sun TV emerged as the most viewed channel in Broadcast Audience Research Council (Barc) week 40 (2 to 8 October 2021). The Tamil GEC replaced Star Plus which had been ruling the position for the past two weeks. Star Plus slipped to the second spot...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/bhau.jpg?itok=TK0nt2dQ
Audiences have replaced slots as the new language of transaction: Kantar’s Puneet Avasthi

Following the ratings controversy in the US that led to the revocation of Nielsen’s MRC accreditation, the TV measurement Company late last month announced an “Impressions First Initiative” to support an industry-wide move to impression-based buying and selling in local markets across the US.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/18/ioi.jpg?itok=jPOkSrkN
Hollywood averts massive strike by film and TV workers

The International Alliance of Theatrical Stage Employees (IATSE), the union which represents film and television crew members throughout North America, and the Alliance of Motion Picture and Television Producers (AMPTP), have reached an agreement on a new three-year contract averting a major strike...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/16/img_16102021_184947_800_x_800_pixel.jpg?itok=5ArM3TSI
Disney Star India likely to exit English GEC space

Mumbai: Disney Star India is likely to phase out its English general entertainment channels Star World, Star World HD, and Star World Premiere HD, as per details in its reference interconnection offer (RIO) published on 15 October.

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/16/img_16102021_162909_800_x_800_pixel.jpg?itok=VoFZWh5R
NTO 2.0: Zeel announces new a-la-carte channel and bouquet pricing

Mumbai: Zee Entertainment Enterprises Ltd (Zeel) has released its new a-la-carte channel and bouquet pricing in line with the Bombay high court order dated 30 June 2021 with regard to new tariff order (NTO) 2.0. “The said pricing is being released without prejudice to Zeel’s rights and contentions...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/16/img_16102021_133927_800_x_800_pixel.jpg?itok=1flwvmRF
Cartoon Network, Pogo unveil content lineup for Oct-Nov

Mumbai: Kid’s entertainment channels Pogo and Cartoon Network have unveiled their special lineup of shows to be aired during the festive months of October and November.

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/10/16/img_16102021_121214_800_x_800_pixel.jpg?itok=3rxGCtqr
'Sa Re Ga Ma Pa' returns with new season on Zee TV

Mumbai: Following the success of "Sa Re Ga Ma Pa Li'l Champs" last year, Zee TV has announced the return of its longest-running singing reality show, "Sa Re Ga Ma Pa," starting 16 October, every Saturday and Sunday at 9 p.m.

Television TV Channels GECs

Sign up for our Newsletter

subscribe for latest stories

* indicates required