Sony records 41 million TV viewers for PVL maiden season

Sony records 41 million TV viewers for PVL maiden season

The volleyball tournament concluded on 27 February.

Sony Sports Network

Mumbai: The inaugural season of RuPay Prime Volleyball League (PVL) reached 41 million television viewers across 24 games, according to data shared by broadcaster Sony Sports Network. The season concluded when Kolkata Thunderbolts defeated Ahmedabad Defenders on 27 February.

Seven teams including the Ahmedabad Defenders, Bengaluru Torpedoes, Calicut Heroes, Chennai Blitz, Hyderabad Black Hawks, Kochi Blue Spikers and Kolkata Thunderbolts participated in the month-long competition that took place in Hyderabad.

The matches were broadcast by Sony Sports Network and SonyLIV in India, while Willow TV telecast the matches internationally in the US. The league was also streamed live on Facebook outside the Indian subcontinent.

“The first season of RuPay Prime Volleyball League has had a successful start with the tournament being live telecast in five languages and attracting a host of advertisers in its inaugural edition,” said Sony Pictures Networks India chief revenue officer distribution and head – sports business Rajesh Kaul. “In spite of clashing with multiple sporting events taking place at the same time, the league managed to hold its own with 41 million viewers. With a large number of volleyball fans in the country and the appealing format of the league, it has the potential to attract more fans & grow even more.”  

The league managed to reach 84 million fans across India, along with over five million engagement from audiences around the world through various digital platforms, said the statement. The social channels through which the league was promoted included Facebook, Instagram, Twitter, YouTube, and LinkedIn.

The regional audience was also reached through social media platform Sharechat and its short video platform Moj. In total, the videos distributed across social media platforms garnered over 43 million views.

"We were confident that we would get decent numbers on television, but the digital numbers are just unprecedented,” said Baseline Ventures managing director Tuhin Mishra. “The athleticism and high adrenaline action have really captured a substantial fan base among younger viewers, and that reflects in the huge number of videos consumed online. It’s a great sign for the league and the sport of volleyball. The viewership of the RuPay Prime Volleyball also reflected gender inclusivity with 43 per cent of the viewers being female.”

Spectators from 27 different countries engaged with and viewed the Prime Volleyball League during the first season, shared the company.