Television

RuPay Prime Volleyball League onboards ShareChat, Moj as content partners

Baseline Ventures is exclusively marketing the Prime Volleyball League, which is set to begin on 5

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Mumbai: In the lead up to the RuPay Prime Volleyball League which begins on 5 February in Kochi, social media platform ShareChat and short video app Moj have announced their association with the tournament as official content partners.

The RuPay Prime Volleyball League will witness seven franchises from seven different cities battle it out for the trophy next month. This will include Calicut Heroes, Kochi Blue Spikers, Ahmedabad Defenders, Hyderabad Black Hawks, Chennai Blitz, Bengaluru Torpedoes and Kolkata Thunderbolts.

ShareChat and Moj boast a reach of 32+ million and 50+ million respectively. ShareChat has a 180 million monthly active user base while Moj has over 160 million MAUs. RuPay Prime Volleyball League will work closely with the two platforms and the players as well as the teams to bring content that will catch the imagination of volleyball fans, said the statement. "The teams and players will also be creating their profiles on the two apps to engage with fans through contests and challenges," it added.

"We are extremely delighted to associate with RuPay Prime Volleyball League as their official content partners," said Sharechat and Moj senior director content strategy and operations Shashank Shekhar. "Volleyball’s popularity has been increasing over the years amongst users across India and we are eager to share engaging content around the sport with our community. We are looking forward to bringing Volleyball alive on our platforms with this association."

Sports marketing firm Baseline Ventures is exclusively marketing the RuPay Prime Volleyball League. The global card payment network from India RuPay has come on board as the title sponsor and Fantasy games brand A23 has signed on as 'powered by' sponsors in a multi-year deal. EatFit and Nippon Paint are associate sponsors, while Cosco is the official partner.

“It is imperative for us to take the RuPay Prime Volleyball League to all corners of the country. This association with ShareChat and Moj will help us share engaging content with volleyball fans and give them an opportunity to experience the League from their respective locations," commented Baseline Ventures co-founder and MD Tuhin Mishra.

The RuPay Prime Volleyball League will consist of 24 games that will be broadcast live and exclusive on Sony Ten 1, Sony Ten 3 (Hindi) and Sony Ten 4 (Tamil and Telugu).

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