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Cricketer Rishabh Pant signs up with Moj

New Delhi: Cricket buffs can now look forward to connecting with cricketing sensation Rishabh Pant on short video app Moj. Ace wicket-keeper and batsman, Pant is the first Indian cricketer to join the app. "He will be sharing exclusive content from his cricket tours, thrilling action moments from...

iWorld Over The Top Services
Short video platforms rise with Bharat positioning

KOLKATA: The star of user-generated content was on the rise in India due to TikTok, only to be abruptly curtailed when the government banned the Chinese-origin app. Now, nearly a year after TikTok’s exit, a number of homegrown short form video platforms have emerged to plug the gap. It seems that...

iWorld Video On Demand
ShareChat’s parent company enters coveted unicorn club

KOLKATA: Mohalla Tech, the parent company of Moj and ShareChat, has become the latest entrant to the coveted unicorn club. The start-up has raised $502 million in its latest round of funding led by Lightspeed Ventures and Tiger Global, along with participation from Snap Inc, Twitter and India...

iWorld Over The Top Services
Ananya Pandey & Vijay Deverakonda ‘swipe it up’ on Moj

MUMBAI: Short video app Moj has kicked off a new brand campaign #SwipeUpWithMoj to strengthen its brand recall as the ultimate entertainment destination. As part of the campaign, Moj has teamed up with Bollywood diva Ananya Pandey and Tollywood heartthrob Vijay Deverakonda as brand ambassadors;...

MAM Media and Advertising Ad Campaigns
Influencer marketing ready to explode in India: ClanConnect's Kunal Kishore Sinha

MUMBAI: Even as the economy and businesses were reeling under the global upheaval in 2020, there were some that saw an opportunity in the disruption and took off during this tumultuous period. One such business was ClanConnect, a start-up born during the lockdown. Inspired by the growing investor...

MAM Media and Advertising Digital Agencies

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