Television

MPA report: media rights for Cricket to reach us$2 billion worldwide by 2021

The report identifies four main growth drivers for cricket

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/23/MPAA.jpg?itok=123GMPi5

MUMBAI: Global media rights for cricket topped US$1 billion for the first time in 2018 and will likely top US$2 billion in 2021, according to a new report published today by Media Partners Asia (MPA). The report, called The Future of Cricket, suggests that cricket’s future prospects can be optimized even further if cricket boards and authorities implement structural changes while reallocating resources to meet global potential and growing consumer demand.

Commenting on the report’s findings, MPA executive director Vivek Couto said:

“Cricket is Asia’s biggest sport in terms of viewership and has successfully absorbed three different game formats. Audiences and fans have moved rapidly to shorter formats, allowing new avenues for monetization as digital distribution accelerates. Cricket boards now need to harness new audiences and markets as digital content formats open up for monetization.”

The report identifies four main growth drivers for cricket:

1. Digital innovation. Theexplosion of smartphones and broadband connectivity has boosted consumption of live matches. In the first three weeks of IPL 2019, more than 267 million viewers accessed the league via Hotstar, India’s premier sports and entertainment streaming platform. Auxiliary digital services such as fantasy gaming and live VR are also driving overall engagement.

2. Cricket clubs. Club cricket has instilled global standards of professionalism, playing a part in expanding cricket’s appeal to family fanbases. Club cricket has also become one of the most definitive means to identify and nurture talent. Clubs require an expanded window, including the possibility of having the world’s best domestic clubs play each other every year.

3. A well-defined calendar & formats. A calendar with appropriate and exclusive windows for club T20s and international cricket can grow all game formats. Boards must re-emphasize multilateral competitions for ODIs and T20s, while the proposed World Test Championship will probably need to be restructured.

4. Women’s and youth based cricket. Growing adoption of women’s and youth-based tournaments, together with the related demographic split of the audience, offers an opportunity to introduce cricket to new fans. Club-based domestic T20s are likely to provide the ideal path to invest in this endeavor.
Three key markets – India, Australia and England – accounted for 90% of the value of cricket’s global media rights in 2018. The value of global media rights will reach US$1.7 billion in 2019, driven by the ICC ODI Cricket World Cup in June. Cricket is already one of the top ten sports worldwide in terms of media valuation. MPA estimates that cricket’s valuation will top US$2 billion in 2021, with the ICC T20 Cricket World Cup likely to be held in India that year. 

The game’s growing value is largely due to cricket’s youngest and shortest format, Twenty20s (T20s). ODIs and test cricket formats, played by 12 national teams, need to be revitalized as they lack relevance and lag in monetization. The popularity of test cricket in particular is declining, with both stadium attendance and TV viewership eroding steadily over the last five years. Nonetheless, a critical mass of traditional fans still follow test cricket.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/mtv.jpg?itok=ecMHdPtt
MTV Insights Studio unveils ‘Mera Bharat Amazeballs’, a study into the mindset and behaviour of India’s youth

MUMBAI: With 600 MN people below the age of 25, no other nation in the world is home to a more staggering young population than India. From the nostalgic Gen-Y to the empowered millennials and the high-on-hashtag Gen-Z, India today comprises of a generation that’s driven by intent, committed to...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/network.jpg?itok=zM1v17dv
CNN-News18 plans comprehensive line-up ahead of Delhi Assembly polls

MUMBAI: As the Delhi electorate prepares to elect its next government, CNN-News18 has lined up comprehensive programming to give viewers up-to-minute update and unmatched access from ground zero during New Delhi assembly election.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/cnnnews.jpg?itok=btIgSZ0X
CNN-News18 gears up for Union Budget 2020; lines up special programming

MUMBAI: To bring most incisive reportage with diversified formats, CNN-News18 has lined-up an array of in-depth yet engaging programming for Budget 2020 that will be presented by Finance Minister Nirmala Sitharaman on 1 Feb 2020. Under the umbrella branding ‘Vision 2020’, the programming aims to...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/grammy.jpg?itok=5tpcxVdl
Beyoncé, Ariana Grande, Billie Eilish, Lizzo and many more global music icons vie for the coveted golden gramophone at the 62ndGRAMMY Awards, airing exclusively on Vh1 India

MUMBAI: “Music can change the world because it can change people.” – Bono (U2), 22-time GRAMMY-winner. Honoring music and musicians that broke records, made their mark and revolutionized the industry in 2019, on the biggest awards, the 62nd GRAMMY Awards airs on Monday, January 27, 2020 at 7:30am,...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/27/2.jpg?itok=wxgfRhb1
Ekta Kapoor, Karan Johar, Anand Mahindra to receive Padma Awards

This year’s Padma awardee list is out. And it has quite a few worthy individuals on whom the Home Ministry is conferring various Padma Awards  - right from Padma Vibhushan to the Bhushan to the Shri.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/yuth0zw8.jpg?itok=lu54Xm3m
ABP Majha to launch special documentary show amid R-Day celebration

MUMBAI: Amid the 71st Republic Day celebration, the regional Marathi news channel-- ABP Majha -- is all set to launch a new show, ‘Aaple Bharat Ratna’. Scheduled to release on 26 January, the weekly show will be on-air till 22 March on each Sunday at 9 pm and repeat telecast every Saturday at 6 pm.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/adaddd.jpg?itok=1RFeCt9r
First ten episodes of 'Super V' grab 150 mn viewership

MUMBAI: Super V has consistently featured in the top ten shows in the kids’ category – age group 2 to 14 years. Season one of Super V has amassed a whopping 150 million viewers for the first 10 episodes prior to the season finale. After 11 fun-filled episodes, season 1 of ‘Super V’ is primed for a...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/6mjvvujl.jpg?itok=j-0GhJRI
Gaana’s Republic Day Campaign Celebrates India’s Diverse Musical Roots

New Delhi: On the occasion of India’s 71st Republic Day, the country’s favorite music streaming app, Gaana offers every Indian the opportunity to rediscover and celebrate his roots with its campaign- ‘Discover India on Gaana’. The app has reimagined the Indian National song ‘Vande Mataram’ and will...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/01/25/news18.jpg?itok=wx84-wsH
News18 Uttar Pradesh - Uttarakhand’s Rising Uttar Pradesh Summit in Lucknow today; channel to also revamp

MUMBAI: News18 Uttar Pradesh – Uttarakhand has announced second edition of Rising Uttar Pradesh - state’s biggest platform for insightful discussions ranging from politics to popular culture. Scheduled for 25th January in Lucknow, the flagship event will showcase the work and initiatives undertaken...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories