MUMBAI: The Indian Premier League's official broadcaster Star Sports is leaving no stone unturned to build hype with the tournament's fourteenth edition right around the corner. It has rolled out a new promotional campaign titled #IndiaKaApnaMantra which talks about saluting the new Indian spirit that is eager to innovate and rewrite the rulebook.

The latest promo sees former India captain and Chennai Super Kings (CSK) skipper MS Dhoni in a brand new avatar, donning the robes of a monk. In the film, Dhoni sports a bald look and is seen explaining to his young disciples that greed is not a bad thing so long as it ensures victory and continued success. In the backdrop, a montage of Mumbai Indian (MI) captain Rohit Sharma holding the IPL 2020 Title appears while Dhoni doles out the gyaan. He recounts how even after lifting the IPL trophy five times with Mumbai Indians, ‘the Hitman’ (aka Rohit Sharma) still hungers to add the IPL 2021 trophy to his kitty.

This, of course, is a reference to MI having won the IPL five times, while CSK has emerged champions on three occasions.

In another promo released earlier, Captain Cool Dhoni portrays the leader of an NCC cadets group where he gives lessons on how anger can be converted into a tool for success, narrating the fable of a ‘Virat khiladi’ who won the title of King by vanquishing big teams by means of his anger.

IPL 2021 is all set to kickstart on 9 April when defending champions Mumbai Indians will take on Royal Challengers Bangalore in the tournament opener.

For the fourteenth edition of the IPL, Star Sports has roped in two new brand partners – Kamla Pasand and Frooti as associate sponsors. They will join the ranks of Bingo, and Mutual Funds- Sahi Hai, the existing associate sponsors. Vivo is the title sponsor and Dream11, PhonePe, Byju’s, and Just Dial are the co-presenting sponsors this year. The names of these eight sponsors were released by Star along with the promotional campaign launched on Sunday.