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Brands respond with optimism, as pandemic throws up new challenges

The absence of live sports during the pandemic has not only been felt by fans, but by brands and advertisers alike. Even when the games returned, they remained restricted to empty stadiums with players inside a bio-bubble. Despite the challenges, sport is not losing its charm even during these...

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IPL residual season may catch virtual flight to Emirates

Sporting fans will return to spectator stands after more than a year of a forced hiatus due to the Covid-19 pandemic, as India faces off with New Zealand in the World Test Cricket finals.

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Remaining IPL matches to be played outside India: BCCI prez Sourav Ganguly

The remainder of the suspended Indian Premier League (IPL) 2021 will be played outside the country, said Board of Cricket Control in India (BCCI) head Sourav Ganguly, putting to rest a lot of speculations about the league.

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IPL 2021: Advertisers will have to pay only for matches played

KOLKATA: The Indian Premier League (IPL) going into limbo due to the current Covid2019 crisis has thrown up a whole host of problems for the stakeholders involved. With only 29 games played and nearly an equal number of matches still in hand, advertisers who had struck ad deals well in advance or...

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BCCI to incur loss of Rs 2500 crore if IPL’s called off: Sourav Ganguly

KERALA: Board of Control for Cricket in India (BCCI) president Sourav Ganguly has revealed that the governing body will incur a loss of Rs 2,500 crore should the suspended Indian Premier League (IPL) 2021 be called off for good. This year's IPL was cancelled earlier this week after the bio-secure...

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