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Star India garners 380 mn viewers until match 35 for IPL '21

Mumbai: Star India Network has reported that it is on track to breach 400 million viewers’ mark on TV, for the fourth year in a row. The tournament so far has garnered 380* million viewers until match 35, 12* million higher than IPL 2020 at the same stage. The TV viewer aggregation is higher than...

Television TV Channels Sports
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Fi walks the talk on smart ways to save money

Mumbai: Online banking platform Fi has launched its latest campaign during the Indian Premier League (IPL) season with a difference. With disruptive thinking being at the core of startups like Fi, the neobank has come up with a fresh take on the conventional television commercial.

MAM Marketing MAM
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CoinSwitch’s latest campaign is a take on disclaimers in finance ads

Mumbai: Cryptocurrency investment platform CoinSwitch Kuber has launched a two-film campaign during the IPL cricket season. Conceptualised by The Script Room, the campaign aims to create a positive awareness around Bitcoin, while positioning the crypto platform as a premier crypto trading platform...

MAM Marketing MAM
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FreshToHome targets all things ‘Kal ka’ with its ‘Totally Fresh’ campaign

Mumbai:  As the IPL season resumes for its second leg, a Bengaluru-based meat, fish and fresh produce e-tailer FreshToHome has launched its new campaign "Totally Fresh" to nudge consumers to adopt a fresh way of buying fish and meat. Conceptualised by Ogilvy’s renowned ad maker Piyush Pandey, the...

MAM Media and Advertising Ad Campaigns
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Ceat Tyres' new TVC with Aamir Khan spreads road safety message

Mumbai: Ceat Tyres has launched a new integrated marketing campaign featuring Bollywood actor Aamir Khan that aims to propagate road safety through a resounding message. The campaign, which has kicked off during the second leg of the IPL 2021, promotes Ceat's SecuraDrive range of tyres.

MAM Media and Advertising Ad Campaigns

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