Television

IPL 2019: Star delivers 21% viewership growth, reaches 345 million viewers in two weeks

TV viewership delivered 29.8 mn avg impressions for 2 weeks

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/04/11/IPL.jpg?itok=dtwBntlp

MUMBAI: Continuing the momentum from week 1, the action in VIVO IPL is getting hotter with every passing week. The first 2 weeks of the tournament had 345 million* viewers tuning in from across the country. This is 14% higher than last year, for the same period. Television viewership delivered a phenomenal 29.8 million average impressions for the first two weeks, registering a growth of 21%*.

Content Customization

Star’s strategy of creating customized feeds is paying dividends with growth in viewership across markets. HSM grew by 24% whilst South grew at 15% versus similar period last year. Viewership in the kids segment has grown by 34%, driven by the Super Funday feed on Star Gold.

Game Banayega Name: Emergence of New Heroes

An exciting Super Over bowled by Kagiso Rabada, a best ever bowling performance by Alzarri Joseph on debut, a hat-trick by Sam Curran and a match winning 99 runs by Prithvi Shaw saw several ‘Game Banayega Name’ moments. These match defining performances catapulted these youngsters into the limelight and enthralled cricket fans.

#SelectDugout, a bespoke feed on Star Sports Select 1 & HD, saw one of world’s greatest ever cricketers, Brian Lara make his debut on the feed. He joins an already illustrious panel of experts from across the world; such as Graeme Smith, Kevin Peterson, Paul Collingwood, Brad Hodge, Dean Jones, and Scott Styris among many others.

VIVO IPL is now set for a thrilling ‘Rivalry Week’ from April 14 - 21 as Dhoni vs Russel, Warner vs Pant, Buttler vs Ashwin, the epic Bumrah vs Kohli and Dhoni vs Kohli contests continue on the Star Network.

* Source: BARC (TV + OOH), Only Match Telecast Hours considered, total average impressions as measured on BARC

For the growth vs last year, comparison has been done with Star Channels excluding DD on TV versus TV+OOH of this year VIVO IPL Channel Bouquet in 2019 - Asianet Plus, Star Suvarna, STAR Suvarna HD, Jalsha Movies, Jalsha Movies HD, Star Maa Movies, STAR Maa Movies HD, STAR Gold HD,STAR Gold, STAR Pravah, STAR Sports 1,STAR Sports 1 Tamil, STAR Sports 1 Kannada, STAR Sports 1 Telugu, STAR Sports 1 Bangla, STAR Sports 2(v), STAR Sports 1 Hindi, STAR Sports 1 HD,STAR Sports 2 HD(v), STAR Sports 1 HD Hindi, STAR Sports Select 1 HD, STAR Sports Select 1 SD, STAR Vijay Super, Hungama.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/dabang.jpg?itok=J6hWshDW
Cartoon Network gets Cosmos-Maya’s Dabangg cartoon show

MUMBAI: Iconic cop Chulbul Pandey is coming to the small screen in an animated avatar with the quirky and exciting new cartoon called Dabangg - The Animated Series. Produced by Cosmos-Maya, the show is an extension of the highly successful Bollywood film franchise and will debut on WarnerMedia’s...

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/cnn.jpg?itok=bSPxK-WX
Why CNN-News18 is telling people #DontShowMeYourFace

NEW DELHI: CNN-News 18 has come up with a safety campaign prompting people to take precautions against the Coronavirus, even as vaccination programmes are being rolled out across the globe. The campaign called #DontShowMeYourFace aims to educate people about the importance of wearing a facemask to...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/ormax.jpg?itok=ditEkvmR
Ormax Media launches its GEC character popularity track in four languages

MUMBAI: In the new year, media insights and consulting firm Ormax Media is focusing on regional language markets in India. As a first step in this direction, the company announced the launch of its syndicated monthly GEC character popularity tracking tool Ormax Characters India Loves (OCIL) in four...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/stsr.jpg?itok=PQHIms1M
Anushka Shetty starrer ‘Nishabdam’ to premiere on Zee Telugu

Zee Telugu is all set to take you on a blockbuster roller-coaster ride with a double dose of drama, spine-chilling experience and non-stop entertainment with the world television of Nishabdam on 24 January at 5:30 pm only on Zee Telugu and Zee Telugu HD.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/xx.jpg?itok=4yh55nkS
Star Vijay all set to launch Super Singer season 8

Star Vijay’s flagship show Super Singer is back. With its past seasons, the reality show touched and changed many lives and brought limelight to hundreds of budding talents who are now renowned singers worldwide.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/21/d.jpg?itok=KoE1du_X
TRP scam: BARC ex-CEO Partho Dasgupta denied bail again

A sessions court in Mumbai has rejected the bail plea of former CEO of BARC (Broadcast Audience Research Council) Partho Dasgupta, who is currently in judicial custody following arrest due to his alleged involvement in the TRP manipulation racket.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/ashok-namboodiri.jpg?itok=Y83MaNTi
ZeeL names Ashok Namboodiri chief business officer for international business

Zee Entertainment Enterprises Ltd (ZeeL) has onboarded Ashok Namboodiri as the chief business officer for its international business.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/sunil.jpg?itok=NEmAZCdm
Sunil Doshi & Rainshine Entertainment partner to launch Manzar Studios

MUMBAI: Media veteran and creative entrepreneur Sunil Doshi has joined forces with Rainshine Entertainment to create Manzar Studios, which aims to bring global stories to Indian audiences along with creating content locally. The Indian content ecosystem is going through rapid changes - be it...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/01/20/starsports.jpg?itok=KcN2N_nV
#IndiaTaiyarHai to welcome England cricket team, says Star Sports

NEW DELHI: After almost a year, cricket finally returns to Indian soil as Team India faces world champions England in a two-month adventure that gets underway from 5 February 2021. As India opens its doors to sporting events, Star Sports has launched the campaign #IndiaTaiyarHai to the excitement...

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required