Star’s strategy of widening appeal of VIVO IPL across regions, languages, with focus on families and youth has resulted in a historical opening week in the tournaments 12th edition both in terms of reach and viewership.
What Works, a Video Content Agency and Production company, has won the video content mandate for Kolkata Knight Riders, the two times champion franchise team in the Indian Premier League.
IPL is not only prominent for its matches but is also a platform for advertisers to make a mark, similar to the Super Bowl in the US. This year too, broadcaster Star India in collaboration with Taproot Dentsu has created a beautiful campaign which along with promoting the series also tells the...
The opening weekend of the 12th season of VIVO IPL, broke all existing viewership records. 219* mn viewers (All India 2+ U+ R) tuned in on the opening weekend, which was 31per cent* higher than last year. Specifically, on the opening day, reach in HSM grew by 30 per cent* while in South reach grew...
As the cricket fever is rising up with 2019 Indian Premiere League (IPL) season 12, beginning from 23rd March, India News, one of India’s leading Hindi news channel curates special programming lineup for the IPL series under the umbrella branding of Jhamajham Cricket, the special cricket show...
