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IPL 2019: Star delivers 21% viewership growth, reaches 345 million viewers in two weeks

Continuing the momentum from week 1, the action in VIVO IPL is getting hotter with every passing week.

Television TV Channels Sports
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IPL 2019: Swiggy continues its creative spell, delivers three witty commercials

Last IPL, Swiggy delivered some of the most memorable commercials (remember the Gulab Jamun uncle?) of the cricketing season.

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IPL 2019: Star India clocks 283 mn viewers in opening week, up 15% from last season

Star’s strategy of widening appeal of VIVO IPL across regions, languages, with focus on families and youth has resulted in a historical opening week in the tournaments 12th edition both in terms of reach and viewership.

Television TV Channels Sports
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What Works bags the video content mandate for Kolkata Knight Riders for IPL 2019

What Works, a Video Content Agency and Production company, has won the video content mandate for Kolkata Knight Riders, the two times champion franchise team in the Indian Premier League.

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IPL 2019's ‘Game Banayega Name' campaign aimed at younger, contemporary audience

IPL is not only prominent for its matches but is also a platform for advertisers to make a mark, similar to the Super Bowl in the US. This year too, broadcaster Star India in collaboration with Taproot Dentsu has created a beautiful campaign which along with promoting the series also tells the...

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