Television
Report on Shemaroo

Countdown to ICC Men's T20 World Cup 2021 begins

Sixteen teams from across the world will be playing in the tournament.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/11/13/t20.jpg?itok=jFZWNgA8

MUMBAI: Five years after hosting the marquee event, India is once again gearing up to stage the ICC Men's T20 World Cup. Deferred by a year due to the Covid2019 pandemic, the competition is now slated to be held in October-November 2021. With less than 12 months to go before the opener, the ICC and the BCCI came together in Dubai to launch a countdown and reveal the brand identity of the 16-team tournament.

Inspired by the colours of India and the intense passion that fans have for the game, the brand identity is bright and full of energy and embodies the excitement that comes with the fast and fierce pace of world’s best T20 cricket. Functionally, the design has been carefully constructed to come to life across all channels especially for digital and motion graphics.

ICC chief executive Manu Sawhney is optimistic that it will be possible for fans to attend. “With Diwali just two days away and with the countdown to the tournament in India underway, this is an opportune moment to unveil our brand identity that so wonderfully reflects the vibrant festival of lights.”

He further added, “We are working very closely with the BCCI to deliver a stellar tournament bringing the world’s best players together to go head to head in the first global cricket event since the advent of the pandemic. Our focus will be on staging a safe and secure event that fans from across the world can enjoy.”

With the BCCI having successfully concluded the IPL in Dubai in a bio-bubble, all eyes will now turn to how it manages to stage the World Cup. Even as the country registers 45,000+ cases on the regular, board president Sourav Ganguly and honorary secretary Jay Shah insisted that India would be in fighting fit shape to host, and said that the BCCI would ensure all necessary protocols are in place.

“The BCCI will leave no stone unturned in ensuring that the health and safety of everyone concerned in this showpiece event is taken care of. While we are determined to provide a rich cricket-viewing experience, I would also like to assure the ICC and member boards that India is known for its warm hospitality and we will make you feel at home. In these times of pandemic when there are severe restrictions, the BCCI believes in the policy of innovating and adapting, and I am confident that we will overcome every challenge,” added Shah.

Former India captain Sourav Ganguly, who has participated in numerous ICC events as a player, said he is now looking forward to calling the shots off the field as an administrator. “It is a matter of great honour for us to be hosting the ICC Men’s T20 World Cup. India has successfully staged several global events since the ICC Men’s Cricket World Cup in 1987 and I am sure cricketers from around the world would be excited at the prospect of playing in our cricket loving country.”

The seventh edition of the Men’s T20 World Cup will be the first global cricket event since this year’s highly successful ICC Women’s T20 World Cup, which climaxed with a record 86,174 people attending the Australia-India final at the Melbourne Cricket Ground on International Women’s Day.

The teams participating in the tournament scheduled for October-November next year are Afghanistan, Australia, Bangladesh, England, India, Ireland, Namibia, the Netherlands, New Zealand, Oman, Pakistan, Papua New Guinea, Scotland, South Africa, Sri Lanka and the West Indies.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/top.jpg?itok=7A863Yl7
As broadcast industry recovers, why is the English genre lagging behind?

There's no denying that 2020 was a rocky year for broadcasters, as the Covid2019 pandemic shut down filming, fresh programming grew scarce and ad revenues slowed to a trickle. Now, as the industry is on the course to recovery, it has emerged that one single TV genre fared worse than the others.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/tv.jpg?itok=KQ1431tw
Ad volume growth on TV saw a 20% spike by end of 2020

The first half of 2020 was a challenging period for brand managers and marketers. Although TV viewership was scaling new peaks, advertiser interest was understandably muted, with disruptions in supply chains: sales were impacted, as was TV adverting.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/de.jpg?itok=yu4BscWy
News genre witnessed 27 per cent rise in viewership in 2020: BARC

In the year of the Coronavirus, there were several other events and developments that made news across the 52 weeks of 2020. Once families were locked-in within their homes, news channels became a window to the anxious world outside for a majority of the Indian citizenry.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/partho.jpg?itok=yWCflnyi
TRP scam: Bombay HC grants bail to Partho Dasgupta

MUMBAI: After spending well over two long months in police custody, former CEO of the Broadcast Audience Research Council (BARC) Partho Dasgupta has finally been granted bail by the Bombay high court, the Bar and Bench reported. He had been detained in Taloja central prison for his alleged...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/rs.jpg?itok=0_0lWOUl
Rajya Sabha TV & Lok Sabha TV merged into Sansad TV

MUMBAI: Lok Sabha TV and Rajya Sabha TV have been merged into one channel called Sansad TV. With the merger, Rajya Sabha TV CEO Manoj Kumar Pandey’s role has been terminated. Retired IAS officer Ravi Capoor has been appointed as the chief executive officer of the channel with immediate effect....

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/ms.jpg?itok=Kwr84X4t
Our fiction & non-fiction shows will hold the fort against IPL: Colors’ Manisha Sharma

A handful of people confined together in a building for days on end, with little to no contact with the outside world. Call it lockdown or the premise of Colors’ marquee property Bigg Boss, whose season 14 dropped in October 2020.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/tpr.jpg?itok=r_FGpK4y
TRP scam: Enforcement Directorate to file chargesheet this month

MUMBAI: The Mumbai police's unearthing of a ‘fake TRP’ (television rating points) scam last year sent shockwaves through India's media industry, with top TV news channels accusing each other of fudging their ratings. The Mumbai police has alleged that a few media houses bribed households where BARC...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/zee.jpg?itok=_F5zqvjI
Zee's Indian Pro Music League ropes in eight sponsors

MUMBAI: India’s first-ever music league, the Indian Pro Music League (IPML), recently aired on Zee TV and streamed on Zee5, to much fanfare. A clutter-breaking reality format innovation, IPML has received an overwhelming response from leading brands across categories who have come onboard as...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/sunil_lulla.jpg?itok=tIJ5-8Fc
No crisis for BARC, our data is proved & authentic: Sunil Lulla

NEW DELHI: As the Broadcast Audience Research Council (BARC) continues to battle the controversy surrounding its TV viewership ratings, its chief executive officer Sunil Lulla asserted that the issue has become a matter of the past, and the agency’s data remains true, reliable and authentic.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required