MUMBAI: Fountainhead Promotions and Events Pvt. Ltd, along with their partners the Aditya Birla Group and The Times of India Group has announced the launch of the Corporate Olympics 2007, the first ever games series where executives across the corporate spectrum will participate. The 10-day mega sports festival will kick off on 7 March and end on 17 March.

Brian Tellis, Adille Sumariwalla, M M Somaiya, Mervyan Fernandes & Viren Rasquinha.

The objective of Corporate Olympics is to take executives from the boardroom to the playing field. The event has a range of activities from cricket, football, tennis, squash, to various other sports lined up, informs an official release.

The entry process for the event will be organization driven; every organization forms a contingent that will participate in the games. An organization can participate in all disciplines - however, participation is limited to two individual entries / one team entry per sport.

Corporate Olympics Brian Tellis chairman of Fountainhead and convener believes, "Corporate Olympics, a unique and exciting concept, is all set to engage every corporate sportsman's attention and create a sense of true and healthy competition. It will be fascinating to watch them battle it out on the playing field for a change, rather than the business arena."

The Times of India, Aditya Birla Corproate Olympics is co sponsored by Radhakrishna Hospitality Services and Samsung. While the Proline is the fitness partner.