Television

×

Nihar Naturals partners with Zee Bangla for the 2nd season of ‘Akai Aiksho’

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/13/zee.jpg?itok=sRt6YZhc

MUMBAI: After a successful debut season of Akai Aiksho last year, Marico’s Nihar Naturals is back with the 2nd season of the show in association with Zee Bangla. Akai Aiksho, which means ‘one with the power of a hundred’, is the brand’s annual property that celebrates inspirational stories of women who have overcome all odds to showcase their inner strength and make a visible change in the society. The 1st season of the Akai Aiksho campaign last year showcased and rewarded several extraordinary stories of such women- be it Bengal’s first woman taxi driver who struggled to make ends meet but still didn’t give up or the social reformer who works with jail inmates to educate them through music and art; all of these are women worthy of being celebrated as Akai Aiksho!

As part of this year’s show, Nihar Naturals and Zee Bangla will air a series of four episodes on a weekly basis celebrating real life ‘Akai Aiksho’ women. The first episode of the show was aired on Aug 4, 2019.The show will also feature a special, digital-only webisode series for the first time with a Lok Sabha MP and one of the most popular Bengali actors - Mimi Chakraborty. This digital only episode aims to reach out tothe young, modern Akai Aiksho women of Bengal who are already inspiring many others to overcome all odds and make a difference in the society. 

The final episode of the show will also have Nihar Naturals’ brand ambassador,VidyaBalan, in conversation with all the women whose stories are part of this year’s season. Vidya has long been associated with the brand and is the perfect embodiment of the Nihar Akai Aiksho woman. 

Koshy George, Chief Marketing Officer, Marico Limited said, “Nihar Naturals has always championed the cause of women’s progress and believes that every woman is Akai Aiksho- an army of one with the inner might of a hundred. With the first season of the campaign, the brand brought alive extraordinary stories of grit of such inspirational women that inspired others in every corner of the country to live big and dream bigger. The second season of the show aims to reach out to a much larger set of young, modern Akai Aiksho women who can be the torch bearers of change in the society and evoke more such stories of inner strength. Nihar Naturals is the perfect embodiment of this Akai Aikshospirit with the promise of strong hair for these strong, extraordinary women who we are celebrating as part of this show.”

Unlimited potential and strength of a woman is the brand ethos of Nihar Naturals Coconut Hair Oil, the leading hair oil brand from Marico in West Bengal. With this thought, it aims to inspire and awaken the power within each woman through this new season of Akai Aiksho!

Commenting on her association with the Akai Aiksho campaign this year, Mimi Chakraborty said, “I am proud to partner with Nihar Naturals Akai Aiksho 2019. This campaign is very close to my heart and Akai Aiksho as a concept is something I’ve seen all through my life. We all have Akai Aiksho women in our lives- those who have shown their inner strength equal to a 100 at times when it's needed the most and inspire us through their stories. I have met and been inspired by many such women in my life- right from my mother to people I work with on an everyday basis. I’m looking forward to meeting more such inspirational women through the digital episodes and sharing their stories with all of you.”  

The brand has also worked closely and backed these women to achieve their dreams through material or infrastructural support and aims to continue to build this community. The campaign this year will feature more such stories and through this season of the show,Nihar Naturals wants to inspire more consumers to bring about a social change. The show is inviting viewers to send in their entries for the Akai Aiksho women in their lives through online submissions or by calling on the toll free number. Select women whose stories are featured will be invited on the show to talk about their Akai Aiksho journeys!
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/24/KASHIR.jpg?itok=Yra6mb6C
DD Kashir sees 50% increase in viewership from J&K between 5-16 August

After the abrogation of article 370 in Jammu and Kashmir, there have been speculations all over the media about communication blackout in the valley. Commenting on the issue, Prasar Bharati CEO Shashi Shekhar Vempati said between 5 to 16 August, Kashmir’s TV channel DD Kashir saw 50 per cent...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/barc_0.jpg?itok=D9gPIX65
BARC week 33: Vimal Elaichi Pan Masala top brand

MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 10 August 2019 and 16 August 2019. The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/bkt.jpg?itok=049-UwPD
BKT scores global agreement with LaLiga

MUMBAI: BKT aims for performance without limits – just like sport. And like Liga de Fútbol Profesional (LaLiga), it has a global presence that reaches people all around the world. These conditions create fertile ground for a new partnership. It seems to be the perfect match. Indeed, BKT and LaLiga...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/sony.jpg?itok=ndXr-dy1
Football fans gear up for Serie A, the top-tier Italian football league on Sony Pictures Sports Network

MUMBAI: The upcoming season of Serie A will be the 118th season of top-tier Italian football and fans can expect nothing less than non-stop nail-biting action from August 24, 2019 to May 24, 2020 live and exclusive on SONY TEN 2 and SONY TEN 2 HD channels.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/VH1.jpg?itok=Jb0IBHao
Witness the women in music dominate the 2019 Video Music Awards, exclusively on Vh1

MUMBAI: The 2019 Video Music Awards couldn’t get bigger, as Ariana Grande and Taylor Swift vie for the prestigious ‘Moon Person’ statue with nods in 10 categories each, Jonas Brothers make a grand return to the VMA stage, a sparkling stage debut of sensational Camila Cabello and Missy Elliott...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/hasbro.jpg?itok=tFJOehPN
Hasbro to acquire Entertainment One for approx $4 bn

Hasbro is set to acquire Entertainment One (eOne) in an all-cash transaction valued at approximately $4 billion. The deal enhances Hasbro’s brand portfolio, which includes My Little Pony, with the global preschool brands Peppa Pig and PJ Masks, as well as a slate of additional brands under...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/Kesari.jpg?itok=19J9cwD9
Zee Cinema's 'Kesari' is highest-rated premiere on Independence Day

The World Television Premiere of Kesari on 15 August on Zee Cinema has set a new benchmark across the Hindi movies cluster making it No.1 in the category. The historic war drama garnered 15.6 Mn impressions as per BARC data for Week 33 for 2+ audiences in HSM Urban + Rural markets and is one of the...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/alic.jpg?itok=IxfzlSQI
Sony SAB celebrates 'Khushiyon Ke Sab Sizes' with its latest show 'Tera Kya Hoga Alia'

Sony SAB broadens its slate of shows with its exclusive brand-new offering, Tera Kya Hoga Alia. This one-of-a-kind yet highly relatable story traces the insecurities and concerns faced by the protagonist, Alia and showcases the journey of the married couple, Alia and Alok, who were high school...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/08/23/BARC_800_0.jpg?itok=2SC8Edra
BARC week 33: Sony SAB moves to second position on pay platform

Sony SAB has grabbed the second position in week 33 of BARC India ratings on pay platform with 614,772 weekly impressions (000). Last week Zee TV was seen at the second position which has moved down to third position. Even Sony Entertainment Television has moved at fourth position from fifth in...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories