Television

Discovery India appoints Black White Orange as L & M partner for Fukrey Boyzzz

BWO is targeting to reach out to interested partners in back-to-school, apparel, toys and novelty

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/05/all-4.jpg?itok=LAHkAAAw

MUMBAI: Fukrey Boyzzz, a rib-tickling production from Discovery Kids, launched in association with Excel Entertainment, which helped the channel reach the top 3 position in the first week of launch itself, has attracted lots of queries in the Licensing & Merchandising space. Discovery India has appointed Black White Orange (BWO) as the Licencing partner to harness the full potential of the newly launched IP beyond TV.

BWO is working closely with Discovery India and Excel Entertainment to conceptualise designs and represent the IP across a wide range of categories. BWO is targeting to reach out to interested partners in back-to-school, apparel, toys and novelty products’ space.

“Fukrey franchise extends beyond demographics; Fukrey Boyzzz has added another level of zing to it - which is what we are targeting to leverage in the L&M space,” said, Discovery Managing Director – South Asia Megha Tata. “We are delighted to partner with BWO in our endeavour to ensure that Fukrey Boyzzz fans get to experience and engage with the iconic characters beyond TV, both online as well as offline, by early 2020.”

“Fukrey Boyzzz has opened new vistas; new horizons for us. An L&M partnership is a natural extension to fully tap the hidden potential of this iconic franchise whose following transcends varied demographics,” said, Excel Entertainment  Co-Founder Ritesh Sidhwani. “We are keen
to work with partners who understand and imbibe the ethos of the Fukrey franchise.”

“The Fukrey franchise has a huge fan base in India and Fukrey Boyzzz is a treat for kids with extremely entertaining content! We are excited to work with the Discovery Kids team to take the brand to the next level with merchandise and interesting licensing partnerships,” said,  Black White Orange Brands Pvt. Ltd Founder & CEO Bhavik Vora.

‘Fukrey Boyzzz’ features characters from the Excel Entertainment film – Choocha, Hunny, Laali and Bholi Punjaban – in their animated avatars. At the press launch of Fukrey Boyzzz, all lead actors including Richa Chadha, Pulkit Samrat, Varun Sharma and Manjot Singh were seen in
Fukrey Boyzzz inspired fashion wear. The style guide being developed for the L&M leverages the well-defined characters of the franchise in a fun way.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/01/sony_Sab.jpg?itok=91Mnor_6
Sony Sab continues as most watched pay TV Hindi GEC across genres

Sony Pictures Network India (SPN) Sony Sab continued as the most watched pay TV Hindi GEC in week 11 of 2019 (Saturday, 14 March 2020 to Friday, 20 March 2020, week or period under review).

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/SYNAMEDIA.jpg?itok=yk_QZ9u-
Italy’s regional public service broadcaster RAS goes live with Synamedia virtualized DCM

MUMBAI: Italy’s regional public broadcaster RAS has gone live with Synamedia virtualized Digital Content Manager (DCM) as it prepares to migrate from DVB-T SD/HD to DVB-T2/HEVC HD services by June 2022.  Since deploying Synamedia’s future-proof software-centric DCM solution, RAS has the flexibility...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/xtar_0.jpg?itok=dRQjEI4s
Star Movies to air bouquet of children's film

MUMBAI:  Star Movies will air some of the most beloved and critically acclaimed children films such as - Cars 2, The Incredibles, Baby’s Day Out, Coco, Ice Age: The Meltdown. The Lion King, Frozen, Ferdinand, Finding Nemo, Zootopia. The Jungle Book, Planes: Fire & Rescue, Beauty and The Beast,...

Television TV Channels Movie Channels
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/zee.jpg?itok=sUUeUQu3
Zee Bangla brings back 8 old shows to entertain viewers

Starting 30 March, Zee Bangla is bringing back some of its iconic shows: Ek Akasher Niche, Agnipariksha, Amar Durga, Dweep Jwele Jai, Bhootu, Goyenda Ginni, Sa Re Ga Ma Pa, and Mirakkel in order to keep its viewers entertained.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/Shaktimaan.jpg?itok=EavxbzWK
Doordarshan brings back 'Shaktimaan'

After Ramayana, Doordarshan is all set to re-telecast another popular TV series Shaktimaan to entertain the masses who remain indoors on account of the ongoing lock-down caused by the Covid-19 pandemic.

Television TV Channels Terrestrial
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/DD.jpg?itok=6f78vM4k
Despite viewership growth, DD needs to overcome content, advertising challenges

India’s public broadcaster, Prasar Bharati, is one of the largest public broadcasters in the world. It got a big boost with DD Free Dish that enabled it to reach into the interior parts of the country where pay channels didn’t have much headway.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/arnab.jpg?itok=_Ea1zRkA
Arnab Goswami decries efforts to stop BARC ratings, seeks MIB help

MUMBAI: News Broadcasting Federation (NBF) has sought the urgent intervention of union information and broadcasting minister Prakash Javadekar to prevent vested interests from stopping the publication of TV ratings. NBF president Arnab Goswami has said in a letter addressed to the minister that...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/vaicom18.jpg?itok=iICrvyK9
Viacom18 announces financial aid to production workers

MUMBAI: In the wake of the fast-spreading Covid-19, Viacom18 will financially support all daily-wage earners engaged with the production of all its original content across India, said a company release. The company will now make select content available for public broadcaster Doordarshan’s viewers...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/30/ipl.jpg?itok=Ygh_ENcA
IPL 2020 on the brink of cancellation

As the pandemic Covid-19 keeps spreading unabated, the hope of even a delayed Indian Premier League (IPL) 2020 is fading away. Even as the BCCI has been tight-lipped about the richest cricket tournament in the world, a report in Indian Express says that the entire event is likely to be cancelled.

Television TV Channels Sports

Sign up for our Newsletter

subscribe for latest stories

* indicates required