MUMBAI: ZEE Americas, the number one South Asian Entertainment Network, in partnership with Ethnic Channels group, the largest distributor of ethnic services in Canada, launched Zee Tamizh on Rogers Cable. The addition of Zee Tamizh makes a total of 10 ZEE channels currently distributed in Canada.

Zee Tamizh is a general entertainment channel that offers a variety of unique programs targeting the Tamil-Canadian audience. Rogers Cable subscribers who enjoy Zee’s top programming can now watch their favorite shows in Tamil throughout the day. Canada has a very large Tamil population, and Zee Tamizh will be of a lot of interest to this vibrant community.

“The Tamil segment is one of the fastest growing South Asian language groups in GTA. It was an obvious step for us to be part of that movement. With a separate Zee pack on Rogers, we will expect excellent results from the Canada market,” said ZEE Americas general manager Sameer Targe.

President of Ethnic Channels Group Hari Srinivas, added, “We are very thrilled to partner with Rogers Cable on the launch of Zee Tamizh. The Zee Network provides unmatched entertainment, and Zee Tamizh will assist Rogers to grow their subscriber base by capturing new clients, who are looking for more relevant South Asian programming.”

Viewers can subscribe to Zee Tamizh on Rogers Cable Channel 622.