Finance minister Nirmala Sitharaman to launch ET Now Swadesh

The channel content will be dedicated to covering business and markets.

Mumbai: Times Network's Hindi business news channel ET Now Swadesh will be inaugurated by finance minister Nirmala Sitharaman on 4 October.

The channel has unveiled its editorial team and programming line-up ahead of the launch.

The editorial team of ET Now Swadesh will comprise a team of seasoned financial and business journalists including Mihir Bhatt, Pradeep Pandya, Kavita Thapliyal, and Priyanka Anand, led by Nikunj Dalmia as managing editor. ET Now Swadesh will offer content that empowers, engages, and educates viewers with financial knowledge to weave their growth into India’s success story. The channel leads with a powerful proposition 'Badho Desh Ke Saath' and promises to be a catalyst of growth, energising every discerning Indian to rise with India, said the statement.

The channel will launch a slew of interactive and engaging content that will aid viewers with money-making ideas every five minutes, detailed analysis and perspectives on stocks and commodities, investment opportunities, and personalised portfolio recommendations with insights and guidance from industry stalwarts like Nilesh Shah and Madhu Kela.

The channels morning time band between 8 a.m and 4 p.m brings nine distinct shows including “Khara Sauda," “10 Ka Bazaar," “Your Stocks," “Commodity Now," “F&O Junction," “Midcap Masti," “Corporate Connections," “Stocks Fatafat," and “Closing Sauda," which will dedicatedly cover business and markets.

The morning primetime market show “Khara Sauda” beginning at 8 a.m will be hosted by Nikunj Dalmia, Mihir Bhatt, Pradeep Pandya, and Priyanka Anand. The show will offer viewers an in-depth analysis of the current market trends, the latest buzz in dealing rooms, insights on what brokerages are betting on, but also educate them on financial savings and creating long-term wealth and investments. The show will also have AI-dominated actionable ideas for the viewers and will feature the top voices from Dalal Street and India Inc.

In the evening starting at 8 p.m, the channel will air the show “Swadesh Hour” hosted by Nikunj Dalmia and Kavita Thapliyal. The one-hour special will capture all the key information and news of the day.

“While the pandemic presented unprecedented challenges worldwide, it has undoubtedly been an agent of radical change, to rethink and reimagine businesses and lives,” said Times Network managing director and chief executive officer MK Anand. “New streams including digital services and payments, financial and investment tools have emerged as the definitive factors that will pave the path to progress.”

“ET Now Swadesh will pioneer a new revolution of financial empowerment and progress for crores of Hindi speaking viewers,” he added.

The network will roll out a high decibel marketing campaign in key Hindi speaking markets and will run a month-long promotion across TV, outdoor, print, trade, social media, and leading digital platforms. The network’s outdoor promotion spans over 120 key locations in Delhi and Mumbai. The network is set to splash its print ads across leading Hindi, English, and financial dailies along with a series of trade promotions and engagement. A special brand film capturing the genesis of the channel will be released on the launch day across network channels and social media platforms.

Latest Reads
MIB took action against 139 cases of obscene/violent TV content since 2018: Anurag Thakur

Mumbai: Since 2018, the ministry of information and broadcasting (MIB) has taken action against 139 cases on content related to obscenity and violence on TV, I&B minister Anurag Thakur told the Parliament on Tuesday during the winter session.

Television TV Channels News Broadcasting
TV Brand Fest 2021: Marketers relook at TV ad spends in times of disruption

The media industry and the economy saw an unprecedented level of disruption post-lockdown phase. As marketers went back to the drawing board to scrutinise their media spend, TV advertising moved from strength to strength commanding the highest share of advertising spends.

Television TV Channels Viewership
Sony India premiers new show – ‘Dhadkan Zindaggi Kii’

Sony Entertainment Television (SET) is celebrating women from all walks of life with its latest finite series, 'Dhadkan Zindaggi Kii'. Starring Additi Gupta, Rohit Purohit and Vidyut Xavier in the lead roles, the show traces Dr Deepika’s journey, who continues to defy stereotypes in her personal...

Television TV Channels Viewership
Viacom18 appoints Siddharth Sharma as EVP - sports

Mumbai: Viacom18 has appointed Siddharth Sharma as executive vice president (EVP) – sports. Previously, Sharma was with The Walt Disney Company-owned Star Sports network as senior vice president. He joined Star Sports as AVP in 2013 and was elevated to the position of vice president - head of...

Television TV Channels People
Star India elevates Vaibhav Goyal to SVP - ad sales for sports

Mumbai: Disney-owned Star India Network has elevated Vaibhav Goyal to Star Sports senior vice president - ad sales, as per his LinkedIn profile. Previously, he held the position of Star Sports vice president - ad sales, for 6.6 years. Goyal joined Star Sports as assistant manager and he was named...

Television TV Channels People
Star Sports launches campaign for PKL 8 with MS Dhoni

Mumbai: Star India, the official broadcaster of Vivo Pro Kabaddi League season 8, has unveiled its campaign #JoBhidegaWohBadhega, starring Indian cricketer MS Dhoni. After a two-year hiatus, Vivo Pro Kabaddi League season 8 will start airing from 22 December onwards on Star Sports network and...

Television TV Channels Sports
Regional TV channels ride the growth wave, show surge in ad volume

The month of October registered the highest advertising volumes for the year 2021 on TV, as per Broadcast Audience Research Council (Barc) India. But what also remained significant was the growth story scripted by the regional language channels.

Television TV Channels Regional
Star Bharat returns with new season of ‘Sasuraal Genda Phool’

In a post pandemic scenario, the significance of our Indian joint family system has become even more relevant as people seek ways to re-establish their bonds with their closed ones. Bringing alive this sentiment, Star Bharat is all set to return with the second edition of ‘Sasuraal Genda Phool 2...

Television TV Channels Viewership
IN10 Media’s Epic readies for brand makeover starting 16 December

IN10 Media Network’s premier infotainment channel Epic is all set to undergo a brand makeover and offer a slate of new programming starting 16 December. The new brand positioning will carry the vision of ‘Soch Se Aage’ – highlighting the channel’s vision to forge a ‘future of infotainment’.

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required