Television
Report on Hindi News Viewership

Finance minister Nirmala Sitharaman to launch ET Now Swadesh

The channel content will be dedicated to covering business and markets.

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Mumbai: Times Network's Hindi business news channel ET Now Swadesh will be inaugurated by finance minister Nirmala Sitharaman on 4 October.

The channel has unveiled its editorial team and programming line-up ahead of the launch.

The editorial team of ET Now Swadesh will comprise a team of seasoned financial and business journalists including Mihir Bhatt, Pradeep Pandya, Kavita Thapliyal, and Priyanka Anand, led by Nikunj Dalmia as managing editor. ET Now Swadesh will offer content that empowers, engages, and educates viewers with financial knowledge to weave their growth into India’s success story. The channel leads with a powerful proposition 'Badho Desh Ke Saath' and promises to be a catalyst of growth, energising every discerning Indian to rise with India, said the statement.

The channel will launch a slew of interactive and engaging content that will aid viewers with money-making ideas every five minutes, detailed analysis and perspectives on stocks and commodities, investment opportunities, and personalised portfolio recommendations with insights and guidance from industry stalwarts like Nilesh Shah and Madhu Kela.

The channels morning time band between 8 a.m and 4 p.m brings nine distinct shows including “Khara Sauda," “10 Ka Bazaar," “Your Stocks," “Commodity Now," “F&O Junction," “Midcap Masti," “Corporate Connections," “Stocks Fatafat," and “Closing Sauda," which will dedicatedly cover business and markets.

The morning primetime market show “Khara Sauda” beginning at 8 a.m will be hosted by Nikunj Dalmia, Mihir Bhatt, Pradeep Pandya, and Priyanka Anand. The show will offer viewers an in-depth analysis of the current market trends, the latest buzz in dealing rooms, insights on what brokerages are betting on, but also educate them on financial savings and creating long-term wealth and investments. The show will also have AI-dominated actionable ideas for the viewers and will feature the top voices from Dalal Street and India Inc.

In the evening starting at 8 p.m, the channel will air the show “Swadesh Hour” hosted by Nikunj Dalmia and Kavita Thapliyal. The one-hour special will capture all the key information and news of the day.

“While the pandemic presented unprecedented challenges worldwide, it has undoubtedly been an agent of radical change, to rethink and reimagine businesses and lives,” said Times Network managing director and chief executive officer MK Anand. “New streams including digital services and payments, financial and investment tools have emerged as the definitive factors that will pave the path to progress.”

“ET Now Swadesh will pioneer a new revolution of financial empowerment and progress for crores of Hindi speaking viewers,” he added.

The network will roll out a high decibel marketing campaign in key Hindi speaking markets and will run a month-long promotion across TV, outdoor, print, trade, social media, and leading digital platforms. The network’s outdoor promotion spans over 120 key locations in Delhi and Mumbai. The network is set to splash its print ads across leading Hindi, English, and financial dailies along with a series of trade promotions and engagement. A special brand film capturing the genesis of the channel will be released on the launch day across network channels and social media platforms.

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