Television
Report on Hindi News Viewership

Republic TV continues lead as genre ratings rise

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2017/12/08/Arnab-goswami2.jpg?itok=op50e-IN

BENGALURU:Two of weeks earlier, we had mentioned that the English News genre’s four week average ratings and weekly ratings have been falling since weeks 29 to 32 of 2017. The fall continued until week 47 of 2017 when the combined Broadcast Audience Research Council of India (BARC) weekly ratings of the top-five English News genre channels (All India (U+R) : NCCS AB : Males 22+ Individuals) fell to 1.877 million weekly impressions. The leader of the pack right from the week it launched–the Arnab Goswami-headed Republic TV–recorded the lowest ever ratings of 0.511 million weekly impressions in week 47 of 2017. The fortunes of the genre seem to have turned in week 48 of 2017 (Saturday, 25 November 2017 to Friday, 1 December 2017). The combined ratings of the top-five English News genre channels smartly increased to 2.116 million weekly impressions. However, this increase was not enough to avert the genre’s lowest four-week average ratings–1.893 million for weeks 45 to 48 of 2017 since the launch of Republic TV in week 19 of 2017.

Refer to the chart below showing the four-week average of the top-five English News channels between weeks 1 to 48 of 2017. It may be noted that that the data for week 21 has not been considered in this report and, hence, the four-week average weekly impressions of 2.6327 million for the W22-24 period is actually a three-week average.

f1_7.jpg

Revisiting what we had said earlier—with addition of data for weeks 47 and 48 of 2017—the combined ratings of the top-five English News channels for weeks 1 to 48 of 2017 increased from the lowest viewership to date of 1.179 million weekly impressions in week 2 to the highest viewership in week 11 of 4.987 million weekly impressions. The ratings then started to decline until week 19 of 2017 which saw the launch of Republic TV.

In week 19 of 2017, the genre witnessed its second highest combined weekly ratings of the top-five channels to date of 4.282 million weekly impressions. Republic TV has topped the genre right from the first week of its launch to date in 2017. Goswami’s channel helped increase the genre’s overall ratings but its eyeballs pull could only retard the slow decline that the genre has seen since then as can be seen from the chart above.

Since news is event driven, the above statements also are evident if one were to go by the four-week average weekly impressions of the combined ratings of the top-five English News genre rather than weekly numbers. As mentioned above, the data for week 21 has not been considered in this report and, hence, the four-week average weekly impressions of 2.6327 million for the W22-24 period is actually a three-week average.

In week 11 of 2017 (Weeks 9 to 12), elections results in five states of the country were announced and hence the ratings of news channels peaked. Weeks 13 to 16 saw a decline in the genre’s ratings, because week 14 of 2017 saw the launch of the Indian Premier League, which adversely affected the News genre’s ratings. Weeks 17 to 20 were Republic TV’s launch period and everyone wanted to see how Goswami would perform on his new English News channel, the genre’s ratings climbed to a four week average of 2.972 million. The four weeks (or rather 3 weeks’ average in this specific case) of weeks 22-24 was a small blip, and since the other English News channels withdrew themselves from BARC ratings, the data will not be discussed any further here.

Weeks 25 to 28 numbers for the top-five channels saw the four-week average ratings climb to 2.9155 million weekly impressions, followed by the highest four-week average of the genre in 2017 until now of 3.2695 million weekly impressions in weeks 29 to 32. As is evident from the figure above, the genre’s four-week average ratings have only declined since then.

Will the genre be able to garner improved ratings for the rest of weeks of 2017? Or will they slide, or remain stagnant? This is something that time will tell.

Data for week 48 of 2017

The top-five channels for week 48 of 2017 were the same as week 47 of 2017. The channels retained the same ranks during the week under review as compared to the trailing week, but at the cost of lower viewership.

As mentioned above, Republic TV held the top rank in the genre during week 48 of2017 with 0.709 million weekly impressions, followed by Times Now with 0.621 million weekly impressions at second place. India Today Television came in at third place with 0.294 million weekly impressions, lower than the 0.340 million weekly impressions it had garnered for week 47 of 2017. NDTV 24x7 was ranked fourth with 0.263 million impressions in week 48, slightly lower than the 0.289 million weekly impressions in week 47. At fifth place was CNN News 18 with 0.229 million weekly impressions in week 48 of 2017 as compared to the 0.25 million weekly impressions in week 47 of 2017.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/01/zee-media.jpg?itok=Fd3XKkex
Zee Media announces pulling out 14 new channels from Barc ratings

On Saturday, the company announced its bold and definite decision to stop participating in the Broadcast Audience Research Council (Barc) ratings.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/01/zee_1.jpg?itok=XrKEGDyQ
India’s first private satellite TV channel Zee celebrates 30 glorious years of entertainment

Mumbai: Zee Entertainment Enterprises (ZEEL) celebrates 30 years of glory in India. The company has transformed the media & entertainment industry by providing the best experiences to audiences in India and around the world.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/10/01/carton.jpg?itok=-ncIYg65
Warner Bros. Discovery celebrates Dussehra with new content line-up for kids

Mumbai: Warner Bros. Discovery’s kids’ entertainment channels—Discovery Kids, Cartoon Network, and POGO—are getting into the festive spirit with an action-packed and entertaining content line-up for kids and families to watch together. Starting with Dussehra on Wednesday, 5 October the channels...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/30/hera.jpg?itok=852q_kh4
Hero Indian Super League returns to Kolkata after two years

Hero Indian Super League 2022-23 returns to Kolkata after a hiatus of two years. With this, fans will yet again witness live football action, cheering for their teams as they grind it out for glory.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/30/5_1.jpg?itok=xP3pEXbg
Ficci Frames 2022: Experts discuss the evolving trends in M&E across segments

The media and entertainment industries have evolved over the years, and post-pandemic growth has been shared across segments. In a recently organised session on ‘M&E Consumption: Evolving Trends Across Segments’ at Ficci Frames 2022 discussed how media has evolved and new emerging trends are...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/30/4.jpg?itok=zeuF8PlJ
Legends League Cricket: Sawai Mansingh Stadium, Jaipur to host finale matches

The final match of the SKY247.net Legends League Cricket 2022, which is being held in India for the first time, will be played at the Sawai Mansingh Stadium in Jaipur on 5 October.

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/30/1.jpg?itok=EBFf0Fja
Mipcom Cannes Diversify TV Awards announces nominations and host

RX France (formerly Reed Midem) has announced the nominations and host for the sixth Mipcom Cannes Diversify TV Awards.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/high-court.jpg?itok=HVn436A2
Delhi HC stays TDSAT order asking broadcasters to provide OTT content information

The Delhi High Court has stayed Telecom Disputes Settlement and Appellate Tribunal (TDSAT) order and the proceedings until the next date of hearing. TDSAT issued an order last week requiring broadcasters to provide information on content available on over-the-top (OTT) platforms.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2022/09/29/ficci1.jpg?itok=fpHxBdFU
India's M&E industry needs to focus on incredible creative endeavours: Disney+ Hotstar's Gaurav Banerjee

Delivering an address at a session of Ficci Frames Fasttrack 2022 called 'The Magic of Online Curated Content (OCC)', Disney+ Hotstar head content Gaurav Banerjee said that the time is now for India's media and entertainment industry to focus on incredible creative endeavours.

Television TV Channels Viewership