Prasar Bharati sells MPEG-2 slot to 53 broadcasters

The channels will air on DD Free Dish from 1 April 2020

MUMBAI: Prasar Bharati has successfully sold Free Dish’s MPEG-2 slots for the period from 01.04.2020 to 31.03.2021 through 44th online e-auction process to 53 broadcasters. The second annual e-Auction of MPEG-2 slots (44th e-auction) of DD Free Dish Platform was completed on 28 Feb 2020.

Applications were received for e-auction under different Buckets/Genre. Subsequently, 53 channels were successfully allocated slots on various buckets on DD Free Dish slots. Subject to completion of all formalities, the channels which have successfully bid for slots will come on air on DD Free Dish Platform from 1 April 2020.

Prasar Bharati CEO Shashi Shekhar Vempati says: “A key highlight of the e-auction was robust participation of channels across genres that saw several new channels making a debut enhancing the content diversity on DD Free Dish as a platform.”

He further opined: “The increased competitiveness in the e-auction process is reflected in the substantial increase in bids over base prices across genres. DD Free Dish has emerged as a key enabler of competitiveness in the broadcast sector with new upstart channels challenging incumbents. Most significantly the nearly 50% growth in potential annual revenue from DD FreeDish is a key leading indicator on likely economic turnaround during FY 2020-2021.”

Four slots were sold under bucket A+ with the reserve price of Rs 15 crore: Abzy Cool, Big Magic, Dangal, and Fun TV. The average slot price of the bucket was Rs 15.6 crore and the highest bid was Rs 15.16 crore. The A bucket was reserved for Rs 12 crore which was sold to 12 channels. The average bid price for the bucket was Rs 15.16 crore and highest bid price was Rs 15.2 crore. Under A bucket, ABZY Dhakad, ABZY Movies, B4U Kadak, B4U Movies, Blue, Cinema TV India, Enterr10, Maha Movie, Manoranjan TV, Movie Plus, Satya, and Surya Cinema reserved their place.

Bucket B included All Music (Hindi) Channels, Sports (Hindi) Channels, GEC (Bhojpuri), Movies (Bhojpuri) and Teleshopping (Hindi) channels for the reserved price of Rs 10 crore. The pubcaster sold this slot to 16 channels- BDM GEC (Bhojpuri), Bhojpuri Cinema Movie (Bhojpuri), Big Ganga GEC (Bhojpuri), B4U Bhojpuri Movie (Bhojpuri), B4U Music Music (Hindi), Dabang Movie (Bhojpuri), Filamchi Movie (Bhojpuri), Manoranjan Grand Movie (Bhojpuri), Mastii Music (Hindi), MTV Beats Music (Hindi), Showbox Music (Hindi), Surya Bhojpuri Movie (Bhojpuri), Zee Biskope Movie (Bhojpuri), Zing Music (Hindi), 9X Jalwa Music (Hindi), and 9XM Music (Hindi). The average slot price was Rs 11.55 crore and the highest bid price was 12.25 crore.

News & Current Affairs (Hindi) Channels, News & Current Affairs (English) and News & Current Affairs (Punjabi) Channels were included in Bucket C with the reserved price Rs 7 core. The pubcaster sold this slot to 13 channels: Aaj Tak, Aaj Tak Tez, ABP News, India News, India TV, NDTV, News Nation, News 24 Think First, News 18 India, Republic TV Bharat, TV9 Bharatvarsh, Zee Hindustan, and Zee News. The average price of Bucket C was Rs 10.85 crore and the highest bid was Rs 12.25 crore.

All other remaining genre (language) channels and teleshopping (regional) channels were included in Bucket D with a reserved price of Rs 6 crore. Prasar Bharati sold this slot to five channels:  Fakt Marathi, Manoranjan Movies, Maha Punjabi, Shemaroo Marathibana, and Zee Punjabi. The average bid price of the bucket was Rs 6.17 crore and the highest bid price was Rs 6.25 crore.

The Bucket R1 consisted of spiritual channels including channels promoting yoga, Ayurveda, Health & Wellness (Ayush) based on traditional methods, reserved for Rs 3 crore. The pubcaster sold this slot to three channels:  C7, Lord Budha, and Sadhana Bhakt. The average bid price for Bucket R1 was Rs 6.97 crore and the highest bid price was Rs 7.15 crore. 

Latest Reads
Will TV producers look at IP ownership in the post-Covid2019 world?

When a nationwide lockdown was imposed to stem the tide of Covid2019, all film and TV shoots were suspended. Finally, the Maharashtra government gave a green signal for the resumption of film and television shootings in non-containment zones.

Television Production House Fiction
9XM Song Secret - A unique podcast where Bollywood musicians share their song secrets

MUMBAI: 9XM, India's most popular Bollywood music destination, announces the launch of a brand-new podcast titled ‘9XM Song Secret’. Launching on 7th June 2020, 9XM Song Secret will be a weekly podcast featuring Bollywood music composers and singers who will be sharing the secret behind their hit...

Television TV Channels Music and Youth
Covid2019 impact on the M&E industry: A mix of pain, hope and opportunities

MUMBAI: The Covid2019 outbreak has impacted the domestic media and entertainment industry, comprising of film production and exhibition, print media and TV broadcasting segments, besides DPOs and OTT Platforms.

Television TV Channels News Broadcasting
Sony YAY! brings new episodes and brand-new movies of ‘Paap-O-Meter’

MUMBAI: Welcome to the unique rib-tickling comedy show called Paap-O-Meter on Sony YAY! In the past, the channel took the onus of making summer plan for kids with their campaign called #whatsyoursummerplan by hosting new episodes and movies of KickO & Super Speedo and Honey Bunny ka Jholmaal....

Television TV Channels Kids
Newsmakers on News18 India: Delhi Chief Minister Arvind Kejriwal interview on 4th June @8 PM

New Delhi: The national capital has been witnessing a significant surge in the number of COVID-19 cases, recently. As Delhi battles to contain the spread of the pandemic, Chief Minister Arvind Kejriwal will speak about the Government’s strategy to fight the virus while going ahead with phased...

Television TV Channels News Broadcasting
I am passionate about building businesses that have scale: Aditya Pittie

From being a young man who had to Google about downlinking and uplinking and did not know how a satellite signal works a decade ago to an entrepreneur at the helm of a media conglomerate, IN10 Media Network and Pittie Group managing director Aditya Pittie has come a long way.

Television TV Channels People
Zee South Cluster donates Rs 1.35 crore to daily-wage workers

MUMBAI: Zee South Cluster, part of the Zee Entertainment Enterprises Ltd, has cumulatively donated Rs 1.35 crore to support more than 1,000 pandemic-hit daily-wage workers in the television industry across Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala. The aid has been directly sent...

Television TV Channels Regional
Malaysia-based Astro woos Tamil diaspora with more HD content

Malaysia-based Astro has added more Tamil HD content on the platform including Zee Tamil HD, Star Vijay HD, Colors Tamil HD. The Chakravarthy Pack will be offering premium content to over 300,000 Tamil households in Malaysia.

Television TV Channels Regional
TV Today Network cites tepid growth, less revenue for discontinuing Delhi Aaj Tak

Recently, TV Today Network announced that the transmission of its Hindi news channel Delhi Aaj Tak (DAT) will be discontinued from the midnight of 30 June 2020. Speculations on the reasons for the closure were rife.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required