Pioneering Change: Zee Media's evolution with strategic leadership

Pioneering Change: Zee Media's evolution with strategic leadership

Zee Media's strategic appointments fuel success in the competitive media sector.

Darius Maneckji , Tejas Soni and Moumita Ghosh

Mumbai: Zee Media Corporation Ltd is thrilled to announce its significant expansion within its leadership team, marking a decisive stride towards fortifying its position in both linear and digital media spheres. Welcoming aboard seasoned industry stalwarts heralds a meaningful stride and steps forward towards excellence and innovation, ensuring Zee Media remains at the forefront of the evolving media landscape.

Tejas Soni, with over 19 years of sales and media management experience, has joined Zee Media as branch head of sales (North), while Moumita Ghosh returns as branch head – sales (South), bringing with her over 16 years of sales and marketing expertise. Additionally, Mr. Darius Maneckji joins as revenue management - branch head – sales (West), equipped with a wealth of strategic acumen and a successful track record in revenue management.

Tejas's diverse background in OTT, sports, entertainment, and English news sectors positions him as a key asset in expanding Zee Media's influence in the Northern zone, emphasizing our strategic focus on broadening reach and revenue streams in this critical region. In the Southern zone, Moumita Ghosh's proven track record in market presence establishment and her customer-centric approach perfectly align with our objectives of driving growth and fostering partnerships.

Bringing over 22 years of experience in sales, marketing, and advertising, Darius is appointed as the branch head of sales (West) for Zee Media's linear properties. In this role, he will oversee revenue management for ZMCL Linear Properties in the West region, spearheading growth through strategic decision-making and fostering collaboration with both internal and external stakeholders. Reporting directly to ZMCL's Chief Revenue Officer, his leadership is poised to enhance Zee Media's market presence and competitive advantage through the implementation of innovative revenue strategies.

Zee Media Corporation Ltd CEO Abhay Ojha underscored the significance of these strategic moves, stating, "As we embark on this journey with our new team members, it's imperative to recognize that their integration into our organization signifies more than just the filling of positions. It represents the convergence of diverse experiences and talents, laying the groundwork for our collective future. Each individual brings a unique perspective, enriching our collaborative efforts as we navigate the evolving landscape ahead. Together, we're not merely spectators; we're active participants in shaping our destiny. Every decision made, every challenge overcome, and every milestone achieved is a testament to our unwavering dedication to realizing our shared vision of sustained growth and success. Through mutual respect, open communication, and a relentless pursuit of excellence, we will forge ahead, united in purpose and driven by the boundless possibilities that lie ahead."

ZMCL chief revenue officer Mona Jain further added, "As we strengthen Zee Media's sales team, we're embarking on an exhilarating journey poised at the intersection of tradition and innovation. Our vision is to not only embrace the evolving landscape of media consumption but to lead the charge. With exciting plans unfolding in both the linear and digital spheres, we are primed to showcase the formidable proposition and enduring legacy of our network to the market. This is more than just a strategy; it's a testament to our unwavering dedication to delivering excellence and pushing boundaries. Together, we're shaping the future of media and writing a new chapter of success for Zee Media."

These strategic appointments empower Zee Media Corporation Ltd to capitalise on emerging opportunities and maintain its momentum of success in the fiercely competitive media sector.