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Advertisers vs Broadcasters: The battle for weekly TV ratings

Aegis Group plc chairman India & CEO South East Asia Ashish Bhasin does not mince his words when he says. "In the next 24 to 48 hours many broadcasters are going to be getting cancellation notices from advertisers for spots booked with them.

MAM Media and Advertising Media Agencies
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IPL6: Controversies drag down average TVRs to lowest in history

MUMBAI: The verdict is out and it clearly shows that this time around the cash rich league which was in the news for all the wrong reasons appears to be losing its brand value.

MAM Marketing MAM
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Industry leaders remember their Moms

Mothers. Moms.They are the most wonderful people in the whole world. From our victories to our failures, mothers are always besides us.

Television TV Channels GECs
VivaKi Partnerships Unit bags Lovely Professional University's media biz

MUMBAI: VivaKi Partnerships Unit (VPU) has bagged the media duties of Lovely Professional University, following a multi agency pitch.

MAM Marketing MAM
Multi Screen Media firms up three sponsors for IPL 6.0

MUMBAI: Multi Screen Media (MSM) has already roped in three sponsors for the sixth edition of the Indian Premier League (IPL).

MAM Marketing MAM

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