Television

Overall increase in media consumption on account of COVID-19: Kantar study

Whatsapp sees 40 per cent increase in usage

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/03/28/kantar.jpg?itok=mkd8cuer

MUMBAI: As the world struggles with the COVID-19 pandemic, there has been an increase in media consumption across all in-home channels, says a study by data, insights and consulting company Kantar.

The study finds that WhatsApp is the social media app that has experienced the greatest gains in usage as people look to stay connected. Overall, the popular chat app has seen a 40 per cent increase in usage.

In later stages of the pandemic, web browsing increased by 70 per cent, followed by an increase in (traditional) TV viewing by 63 per cent. Social media engagement increased by 61 per cent over normal usage rates.

The largest global study into consumer attitudes, media habits and expectations during the COVID-19 pandemic surveyed more than 25,000 consumers across 30 markets. The first wave of COVID-19 Barometer research provides brand owners with clear direction on how to ensure their brands stay connected to their customers during the pandemic crisis.

Key findings of the study are:

Media habits

Across all stages of the pandemic, WhatsApp is the social media app that is experiencing the greatest gains in usage as people look to stay connected. In the early phase of the pandemic, its usage increased 27 per cent.

Spain experienced a 76 per cent increase in time spent on WhatsApp. Overall Facebook usage has increased 37 per cent. China experienced a 58 per cent increase in usage of local social media apps including Wechat and Weibo.

Increased usage across all messaging platforms has been biggest in the 18-34 age group. WhatsApp, Facebook and Instagram have all experienced a 40 per cent+ increase in usage from under 35-year olds. 

There is a crisis in trust. Traditional nationwide news channels (broadcast and newspaper) are the most trusted sources of information with 52 per cent of people identifying them as a ‘trustworthy’ source. Government agency websites are regarded as trustworthy by only 48 per cent of people, suggesting that government measures are not providing citizens around the world with assurances and security.  Also reflecting the loss of trust from recent election cycles, social media platforms are regarded by only 11 per cent of people as a source of trustworthy information

Expectations of Brands

There is very little expectation that brands should stop advertising with only eight per cent of respondents identifying it as a priority for brands. As many brands consider ‘going dark’ to save costs, Kantar estimates that a six-month absence from TV will result in a 39 per cent reduction in total brand communication awareness, potentially delaying recovery in the post-pandemic world.  

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/NEWS18.jpg?itok=TDYTLECI
NEWS18 Odia brings exclusive LIVE coverage of Snanayatra from Puri

India’s largest news Network, News18 will bring exclusive LIVE coverage of Snanayatra for its Odia audiences on News18 Odia. The Snanayatra is a bathing festival celebrated on the Purnima. As per rituals, the deities Jagannath, Balabhadra, Subhadra are brought out from the Jagannath Temple and...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/05/ip.jpg?itok=4TlIUR-3
Will TV producers look at IP ownership in the post-Covid2019 world?

When a nationwide lockdown was imposed to stem the tide of Covid2019, all film and TV shoots were suspended. Finally, the Maharashtra government gave a green signal for the resumption of film and television shootings in non-containment zones.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/song-seret.jpg?itok=oJUauDQm
9XM Song Secret - A unique podcast where Bollywood musicians share their song secrets

MUMBAI: 9XM, India's most popular Bollywood music destination, announces the launch of a brand-new podcast titled ‘9XM Song Secret’. Launching on 7th June 2020, 9XM Song Secret will be a weekly podcast featuring Bollywood music composers and singers who will be sharing the secret behind their hit...

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/me.jpg?itok=oGHxiDtD
Covid2019 impact on the M&E industry: A mix of pain, hope and opportunities

MUMBAI: The Covid2019 outbreak has impacted the domestic media and entertainment industry, comprising of film production and exhibition, print media and TV broadcasting segments, besides DPOs and OTT Platforms.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/sonyyay.jpg?itok=jMH44PeR
Sony YAY! brings new episodes and brand-new movies of ‘Paap-O-Meter’

MUMBAI: Welcome to the unique rib-tickling comedy show called Paap-O-Meter on Sony YAY! In the past, the channel took the onus of making summer plan for kids with their campaign called #whatsyoursummerplan by hosting new episodes and movies of KickO & Super Speedo and Honey Bunny ka Jholmaal....

Television TV Channels Kids
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/arvind.jpg?itok=zSdWoVz1
Newsmakers on News18 India: Delhi Chief Minister Arvind Kejriwal interview on 4th June @8 PM

New Delhi: The national capital has been witnessing a significant surge in the number of COVID-19 cases, recently. As Delhi battles to contain the spread of the pandemic, Chief Minister Arvind Kejriwal will speak about the Government’s strategy to fight the virus while going ahead with phased...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/04/Aditya%20Pittie_0.jpg?itok=qqgBARl8
I am passionate about building businesses that have scale: Aditya Pittie

From being a young man who had to Google about downlinking and uplinking and did not know how a satellite signal works a decade ago to an entrepreneur at the helm of a media conglomerate, IN10 Media Network and Pittie Group managing director Aditya Pittie has come a long way.

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/zee.jpg?itok=oLeRaAYB
Zee South Cluster donates Rs 1.35 crore to daily-wage workers

MUMBAI: Zee South Cluster, part of the Zee Entertainment Enterprises Ltd, has cumulatively donated Rs 1.35 crore to support more than 1,000 pandemic-hit daily-wage workers in the television industry across Tamil Nadu, Andhra Pradesh, Telangana, Karnataka and Kerala. The aid has been directly sent...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/06/03/go.jpg?itok=5a5TqwGa
Malaysia-based Astro woos Tamil diaspora with more HD content

Malaysia-based Astro has added more Tamil HD content on the platform including Zee Tamil HD, Star Vijay HD, Colors Tamil HD. The Chakravarthy Pack will be offering premium content to over 300,000 Tamil households in Malaysia.

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required