Television

Network18 subscription revenue sees 43% YoY growth in Q2 FY20

Cost optimisations boosted Q2 entertainment EBITDA margins to 11.4%.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/16/net.jpg?itok=VgzvZWXW

MUMBAI: Network18 Media and Investment has posted 43 per cent YoY growth in subscription revenue in Q2 2020, continuing the 48 per cent growth YoY witnessed in Q1. The company’s digital revenues grew by 10 per cent YoY to Rs 46 crore. Sharp display advertising growth in News18.com (especially vernacular) boosted revenues even amidst a tepid environment.

TV18’s Q2 viewership share in news increased further to 10.9 per cent, up from 10.1 per cent in Q1 consolidating its leadership. As election tailwinds witnessed in Q1 tapered off, Q2 operating revenue for News declined 2 per cent YoY. Weakness in financial markets, lack of government ad-spending and limited international advertising compared with last year dragged growth.

The company also informed that the new tariff order (NTO) has created a transparent and non-discriminatory B2C regime and flux around the NTO has largely settled, though the cable segment continues to face some billing and reporting issues.

It said, “Our domestic yields have improved, led by the strength of our bouquet as demonstrated by consumer choice for our channels and packs. Improved distribution tie-ups give our channel portfolio unparalleled reach across TV & digital. The advertising environment continued to remain tepid during much of the past quarter. Weak macro-economic trends has dragged down consumer spends and depressed broader corporate appetite for above-the-line marketing activity.”

“However, certain categories of new-economy advertisers were bright spots, and tailwinds in regional and digital consumption continued to attract attention. Ad-spends began to rise led by the advent of the festive season late in the quarter, and big-ticket programmes and events planned around the same. We are hopeful that Government policies aimed at stimulating demand shall aid the recovery as we head into H2,” the company opined.

Macro-weakness and shift of channels from DD Freedish to pay ecosystem continues to drag ad-revenues of GECs for the entire industry. Pushing of some high-end content vs last year for better monetization (i.e. planned delay in the launch of Bigg Boss, shifting of IIFA awards to Q3, etc) makes the base not fully comparable.

The company’s strategy of sharp pullback in broadcast costs through optimisations raised EBITDA margins to 11.4 per cent vs 9.9 per cent in Q2FY19. “This is despite investments to the tune of Rs 13 crore in regional movie channels (Kannada and Q2FY20 Q2FY19 Growth H1FY20 H1FY19 Growth Gujarati Cinema) and paid-offerings (VOOT Kids & international). Excluding these, BAU margins improved to 12.9 per cent. BAU margins include the impact of initiatives launched more than a year ago but are still in gestation, including Voot and Colors Tamil.”

With regards to its digital platform, the company informed, “We have witnessed robust uptake for the subscription product MoneyControl Pro launched in Q1. The product underscores the impact of a strong brand and superior features at a class-leading price-point. Voot, the primary OTT VOD platform for the group, shall soon be launching its freemium version with offerings like digital exclusive and digital-first broadcast content as well as original content behind a pay-wall. Kids edutainment product Voot Kids was soft-launched in Q1 with a niche and highly differentiated offering, and shall be progressing to commercial operations behind a pay-wall in this fiscal.”

Network18 Chairman Adil Zainulbhai said, “Network18 successfully encapsulates news and entertainment content, across national and regional platforms, in both TV and digital mediums. We are fully geared for a digital world, with differentiated content available on integrated platforms on a pipe-agnostic basis. Impetus on seeding new business models and germinating fresh ideas are the hallmarks of our digital business, which is backed by a TV content backbone that we continue to invest in.”

CNBC TV18 maintained #1 rank in the English Business News genre with 54 per cent market share in Q2 FY20. During market hours (Weekdays, 8 AM to 4 PM) CNBC TV18 maintained an even higher share of 59 per cent. CNBC Awaaz continued its clear leadership in the Hindi Business News genre with 64.8 per cent market share.

News18 India garnered a 12.2 per cent market share in HSM. Its performance in mega-cities was even better, with a genre-share of 13.2 per cent, ranking #3. CNN News18 garnered 13.8 per cent market share & ranked #3 in Q2 FY20.

Regional News cluster has the highest reach (434 million viewers in Q2) and viewership in the country amongst regional news peers. News18 Rajasthan maintained its clear leadership with 46 per cent share. News18 Bihar and UP/Uttarakhand continued their #2 rank in their respective regions, while News18 MP/Chattisgarh rose to #2 position.

Flagship GEC Colors has a 15.1 per cent urban viewership share. Viewership share across all GECs in Urban+Rural was 12 per cent . The channel ranked #2 in weekend primetime. Season 13 of tentpole Bigg Boss was launched in late Sep-19, boosting the channel’s rank to #2 in pay-GECs in Week 40.

Colors Cineplex launched on 1 Mar 2019 after shifting FTA channel Rishtey Cineplex from Freedish, as a full-fledged premium pay Hindi movie channel. The channel is under ramp-up and viewership share has risen to 4.1 per cent .

Nick continues to reign as #1 in the Kids genre, with an increased 20 per cent share of genre viewership. Sonic also rose to #2, with an 11.1 per cent share. Between Nick, Sonic and Nick Jr, our Kids portfolio commanded a 34.5 per cent market- share, clearly much ahead of peers.

In English entertainment genre, Viacom18 channels continue to occupy the top positions, with their combined viewership shares at 48.5 per cent. Comedy Central and VH1 rank #2 (22 per cent) and #1 (22 per cent) respectively; while Colors Infinity has a ~4 per cent share.

Voot, Viacom18’s Over The Top (OTT) exclusive digital video destination has seen gross downloads rise to ~170 million. It has an average daily viewership of 45+ minutes that is the highest amongst broadcaster-OTT apps.

The quarter also witnessed the launched of ‘Colors Telugu’ on Voot as a digital-first channel and released original show ‘Feet Up with the Stars Telugu’. Bigg Boss S13 garnered 78 million views in just 10 days on Voot.  Voot Kids, a multi-faceted watch-play-and-learn destination aimed at Kids, was soft-launched in June’19.

Company’s Kannada GEC portfolio was #2 in the region with 32 per cent viewership share (Colors Kannada 23 per cent + Colors Super 9 per cent ). Colors Kannada Cinema was launched in late-Q2 and is #2 with 22 per cent share in Kannada movie genre.

Colors Marathi maintained its strong #2 rank in the genre, with viewership share at 22 per cent. Bigg Boss Marathi S2 has garnered around 45 per cent higher viewership as compared to the previous season. Colors Tamil is ramping up programming during the year, as it steadily overcomes distribution challenges which have kept its viewership share <5 per cent.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/25/dangal-tv.jpg?itok=l04o5ZBW
Dangal continues on top across genres as TV consumption drops

Television consumption continued to drop in week 19 of 2020 (Saturday, 9 May 2020 to Friday, 15 May 2020, week or period under review), according to Broadcast Audience Research Council of India (BARC) data for Top 10 channels on all platforms across genres.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/25/round_0.jpg?itok=8pruoXDg
Help each other to bring the industry back on its feet: TV producers

The television producers believe that helping each other to revive the business, as and when the state government allows production to resume, will help the industry get back on its feet. This was the unanimous view of a virtual round table conference organised by indiantelevision.com to discuss...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/24/netw.jpg?itok=qmv-BYyx
Times Network announces 'India For Bengal'

Times Network has launched ‘India For Bengal’, a special initiative to create awareness and raise funds for the relief efforts for the state ravaged by the catastrophic Cyclone Amphan.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/23/zee.jpg?itok=mNdMDmSh
Zee Kannada launches two new shows ‘Lockdown Diaries’ & ‘Coffee with Anu’

MUMBAI: In an effort to bring positivity during the ongoing pandemic, Zee Kannada had introduced unique shows for the audience to connect with their favourite Sandalwood celebrities: Lockdown Diaries and Coffee with Anu.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/23/broadman.jpg?itok=VGSW_5gv
Times Network: MNX announces campaign this international brother’s day titled #BroDaMan

MUMBAI:  Bro is not just a word; it’s an emotion, a cult, a community, a club, a way of life! Celebrating this bond, Hollywood’s Wild Child - MNX announces a befitting campaign this International Brother’s Day titled #BroDaMan. With a specially curated line up of ‘best of bro-hood’ movies and...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/23/fayyye.jpg?itok=9hcxUWGb
Covid2019 is a financial earthquake: Faye D’Souza

MUMBAI: For former Mirror Now executive editor Faye D’Souza, Covid2019 is not just a pandemic but also a financial earthquake with no clear end time. Speaking to former Viacom18 COO Raj Nayak on his recently-launched digital chat show, D’Souza, who turned independent journalist last year, revealed...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/23/aj.jpg?itok=-3Pf8LCh
Anjali Bhushan joins Viacom18 Studios as head creative content and production

Anjali Bhushan, the creative mind associated with the media and entertainment industry, has joined Viacom18 Studios earlier this month. Bhushan will serve as Viacom18 Studios and Tipping Point creative content and production head. 

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/23/vcall.jpg?itok=vV9uJtxb
Identify safe places to shoot, Maharashtra CM tells industry delegation

A 12-member delegation of television producers and broadcasters on Friday interacted with Maharashtra chief minister Uddhav Thackeray who asked them to find safe and secluded places for resuming shooting.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/05/22/news18.jpg?itok=F7lBe_o-
Network18’s initiatives to curb the spread of Covid2019 among employees

MUMBAI: News outlets have been relentlessly covering the Covid2019 pandemic outbreak in India. A cursory glance at any channel would show reporters taking precautions such as wearing masks, gloves and maintaining distance from others. Despite all the precautions, Network18, which houses a bunch of...

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required