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OTT players see subscription revenue as India's future

MUMBAI: Most Indian over the top (OTT) and even traditional mediums have assumed that Indian audiences aren't willing to pay for content. But of late, discussions have shown that monetisation is happening at a slow pace. Though the return on investment (RoI) is not for the foreseeable future, the...

iWorld Over The Top Services
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Aim to take phase 3 ARPU to phase 1 value: Den Networks' SN Sharma

MUMBAI: Den Networks has an ambitious plan charted out for its cable and broadband business for the coming two to three years. In an interview to Bloomberg Quint, Den Networks CEO SN Sharma highlighted the company’s plan to increase revenue and subscription.

Cable TV Multi System Operators
Tug of war between AVoD & SVoD, who will win?

MUMBAI: Content is the king and distribution is the queen. The year 2016 saw this phrase being used several times by the Over-the-top (OTT) players. But, does the struggle end there? Not really. While content remains to be crucial, changing consumption patterns is inevitable. Having the right...

iWorld Over The Top Services
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Amazon Prime to explore sports genre & catch-up TV

MUMBAI: Prime subscribers in India are in for a treat. Nearly a year after preparations, American e-commerce giant has finally launched its Prime Video service in India. At an introductory price of Rs 499 a year (Rs 42\month) and a month's free trial as reported by Indiantelevision earlier, Amazon...

iWorld Video On Demand
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Amazon seals Rajini film deal; dares Netflix, hikes sellers' commissions

MUMBAI: Amazon India has signed a content agreement with the Tamil Nadu-based V Creations. The alliance has been negotiated at a time when Amazon is all set to launch Prime Video India, competing with Netflix streaming and Star India’s Hotstar. Amazon is bringing the cheapest VOD subscription...

iWorld Video On Demand

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