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Content choice drives Indians’ subscription to multiple OTT platforms

OTT subscription fatigue is a myth in India for now. While subscribing to multiple OTT services, Indian subscribers rely on content as the driving force. There are three primary reasons for this - demand for more content options (42 per cent), satisfying the content needs for an entire family (42...

iWorld Over The Top Services
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SVoD subscriptions to see massive growth worldwide

Streamers across the world are ready to pay for online video.

iWorld Video On Demand
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Amazon India's new monthly subscription plan

MUMBAI: Amazon India has added a new monthly subscription plan for its Prime members available at Rs 129.

iWorld Over The Top Services
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OTT players see subscription revenue as India's future

MUMBAI: Most Indian over the top (OTT) and even traditional mediums have assumed that Indian audiences aren't willing to pay for content. But of late, discussions have shown that monetisation is happening at a slow pace. Though the return on investment (RoI) is not for the foreseeable future, the...

iWorld Over The Top Services
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Aim to take phase 3 ARPU to phase 1 value: Den Networks' SN Sharma

MUMBAI: Den Networks has an ambitious plan charted out for its cable and broadband business for the coming two to three years. In an interview to Bloomberg Quint, Den Networks CEO SN Sharma highlighted the company’s plan to increase revenue and subscription.

Cable TV Multi System Operators

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