Television

NDTV and CoinSwitch Kuber announce strategic content partnership

To address the demand for credible and accurate information on cryptocurrencies.

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/08/09/photogrid_plus_1628503604440.jpg?itok=IQIRwBFA

Mumbai: NDTV and CoinSwitch Kuber have announced a strategic partnership for content in the cryptocurrency space.

The partnership will see NDTV launch exclusive crypto destinations on gadgets360.com, ndtvprofit.com, and ndtvindia.in and a brand-new show every alternate weekend on the TV news channels NDTV 24X7 and NDTV India.

The cryptocurrencies trading market has gone mainstream. More people are evaluating this asset class and there is a demand for credible and accurate information, said the statement. "Through this partnership, CoinSwitch Kuber seeks to address this demand by combining its domain expertise with NDTV’s credibility," it added.

“All of us at NDTV are excited about this terrific new partnership with CoinSwitch Kuber. Cryptocurrency is a big and complex space to explore – and we will report on it with the rigor and credibility that NDTV is known for," said NDTV Convergence head, Suparna Singh. "Our digital and on-air teams will work together to bring the latest cryptocurrency news and trends to an Indian audience. Young Indians are so invested in this space - and we look forward to giving them all the information they’re looking for, as also to engaging a broader audience that may not know much about this area but wants simple explainers and a clear picture of what has become a whole new way of trading."

“Crypto has seen exponential growth over the last decade, and the sentiment is only getting stronger," said CoinSwitch Kuber co-founder and chief executive officer, Ashish Singhal. "Every day lakhs of users are becoming first-time crypto investors, both from metros as well as the remotest corners of the country. As India’s leading crypto investment platform, it is our responsibility to provide users access to relevant information regarding this asset class. NDTV being one of India’s leading media houses will help us get our message across to everyone - from beginners to seasoned investors."

The content will be available across all NDTV platforms including its massive social media communities.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/08/tv.jpg?itok=2s2_lHLi
TV Brand Fest 2021: Brands share mantras for enhancing market share through TV.

Day two of the five-day TV Brand Fest summit being organised by IndianTelevision.com saw brands discuss their experience, with regards to increasing the market share while using Television as a communication tool.  

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/img_07122021_152214_800_x_800_pixel.jpg?itok=M3snoIuh
MIB took action against 139 cases of obscene/violent TV content since 2018: Anurag Thakur

Mumbai: Since 2018, the ministry of information and broadcasting (MIB) has taken action against 139 cases on content related to obscenity and violence on TV, I&B minister Anurag Thakur told the Parliament on Tuesday during the winter session.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/fesr.jpg?itok=bAlxpiDt
TV Brand Fest 2021: Marketers relook at TV ad spends in times of disruption

The media industry and the economy saw an unprecedented level of disruption post-lockdown phase. As marketers went back to the drawing board to scrutinise their media spend, TV advertising moved from strength to strength commanding the highest share of advertising spends.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/all.jpg?itok=3agmkbmU
Sony India premiers new show – ‘Dhadkan Zindaggi Kii’

Sony Entertainment Television (SET) is celebrating women from all walks of life with its latest finite series, 'Dhadkan Zindaggi Kii'. Starring Additi Gupta, Rohit Purohit and Vidyut Xavier in the lead roles, the show traces Dr Deepika’s journey, who continues to defy stereotypes in her personal...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/img_06122021_151741_800_x_800_pixel.jpg?itok=z4js5dv7
Viacom18 appoints Siddharth Sharma as EVP - sports

Mumbai: Viacom18 has appointed Siddharth Sharma as executive vice president (EVP) – sports. Previously, Sharma was with The Walt Disney Company-owned Star Sports network as senior vice president. He joined Star Sports as AVP in 2013 and was elevated to the position of vice president - head of...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/img_06122021_143648_800_x_800_pixel.jpg?itok=_FKy8ngN
Star India elevates Vaibhav Goyal to SVP - ad sales for sports

Mumbai: Disney-owned Star India Network has elevated Vaibhav Goyal to Star Sports senior vice president - ad sales, as per his LinkedIn profile. Previously, he held the position of Star Sports vice president - ad sales, for 6.6 years. Goyal joined Star Sports as assistant manager and he was named...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/img_06122021_132152_800_x_800_pixel.jpg?itok=1WnsfzZ0
Star Sports launches campaign for PKL 8 with MS Dhoni

Mumbai: Star India, the official broadcaster of Vivo Pro Kabaddi League season 8, has unveiled its campaign #JoBhidegaWohBadhega, starring Indian cricketer MS Dhoni. After a two-year hiatus, Vivo Pro Kabaddi League season 8 will start airing from 22 December onwards on Star Sports network and...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/tv.jpg?itok=cyyAnEh0
Regional TV channels ride the growth wave, show surge in ad volume

The month of October registered the highest advertising volumes for the year 2021 on TV, as per Broadcast Audience Research Council (Barc) India. But what also remained significant was the growth story scripted by the regional language channels.

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/aa.jpg?itok=tfegYbai
Star Bharat returns with new season of ‘Sasuraal Genda Phool’

In a post pandemic scenario, the significance of our Indian joint family system has become even more relevant as people seek ways to re-establish their bonds with their closed ones. Bringing alive this sentiment, Star Bharat is all set to return with the second edition of ‘Sasuraal Genda Phool 2...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required