BENGALURU: The English news genre benefitted from the state elections results that were declared early this week. In the week leading to the Gujarat elections, the genre’s ratings climbed and that climb continued in week 50 of 2017 (Saturday, 9 December 2017 to Friday, 15 December 2017) as channels...
BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...
NEW DELHI: Tongues have been wagging in the industry that the English news genre viewership levels and ratings have not only been yo-yoing but also declining. From a high of an average weekly viewership of 3788 (‘000) impressions in the Broadcast Audience Research Council (BARC) data from week 27-...
BENGALURU: Previously, we asked if the Indian English News genre was faced with festival blues – pre, during and post the biggest Indian festival season of Diwali that happened in week 42 of 2017 (Saturday, 14 October 2017 to Friday 20 October 2017). How did big brother – the Hindi News genre fare...
BENGALURU: Is the Indian English News genre facing pre and post festival blues? For that certainly seems to be case when one looks at Broadcast Audience Research Council of India (BARC) weekly data for weeks 1 to 43 of 2017. Ratings of the genre dipped in the week leading to, during and the week...
