Television

M&E veterans Saurabh Varma, Utpal Acharya launch Content Engineers

The studio brings an initial investment of $50 mn to create content for OTT & theatrical platforms

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2022/01/25/content.jpg?itok=ZX_8u6ly

Mumbai: Former Jio Studios chief marketing officer Saurabh Varma has joined hands with a former executive from Cinépolis Gulf and Sony Pictures Utpal Acharya to form a content creation studio – Content Engineers.

According to a statement, the studio will put $50 million as an initial investment to create all forms of intellectual properties including feature films, web series, documentaries and docudramas to cater to both theatrical and OTT space.

Content Engineers is backed by Silicon Valley-based technology consulting and Angel investing enterprise Veear Projects which has networks all across North America and Asia.

“The content will focus on grass-rooted Indian stories with Indian values. The vision is to create films based on new-age, heart-warming Indian stories that will connect with audiences all across the world,” a statement said.

The firm will set up its own ideation cell and think tanks, disruptive media-tech initiatives, technology innovations, VFX studios, a post-production unit, and virtual production and script lab. The team at Content Engineers will consist of writers, storytellers, content creators from all across India including tier 2 and 3 towns with a focus on commercially viable original stories.

Varma has worked with Jio Studios, Inox, Reliance Entertainment and PVR Ltd, handling marketing, distribution, programming and content syndication. Varma has also directed multiple feature films. Acharya has been part of giant corporates like Sony Pictures, UTV, Studio18, Reliance Entertainment and Cinepolis Gulf handling box office, sales, business development, production, distribution, programming, content acquisition and syndication. Both will bring in the experience of over 45 years and more than 1500+ films together.

“Good stories can survive the toughest of times and well-engineered content has the power to put ideas into the world today,” said Saurabh Varma. “The recent growth in demand for content due to the rise of so many OTT platforms has opened a world of opportunities to explore disruptive content. In today’s world, where language is no longer a barrier, we intend to create grass-rooted Indian content that is Indian and yet global in its appeal. Content Engineers intends to invest in people, emotions and stories seamlessly link these elements to create impactful and meaningful content.”

“Apart from creating relevant IP’s and disruptive content, Content Engineers aim to build a wholesome system that will nurture the chosen projects from scripting till it reaches the audiences worldwide,” said Utpal Acharya. “At times, a good narrative fails to get the right audience due to the lack of proper strategy and initiatives. Content Engineers aims to fill that void by forming a fine balance between the creative and the commerce thinking in the media-tech business.”

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/07/unstop.jpg?itok=PZ9bnHfH
Shark Tank rejects five crore offer from Unstop

Shark Tank India Season two is gaining momentum. While some businesses get outright rejected, some CEOs reject the offers made. This is the story of a founder who bargained for a lower amount just to ensure that his team is happy and he dilutes less.

Television TV Shows Talent
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/07/zee-copy.jpg?itok=UAoD5hzQ
ZEE bags ‘Gold’ at the Titan Business Awards

ZEE Entertainment Enterprises Limited (ZEEL), has bagged the ‘Gold’ award under the ‘Best Rewards and Recognition Strategy’ category at the 2022 edition of the prestigious Titan Business Awards.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/07/business_today.jpg?itok=NXBmVsou
FM Nirmala Sitharaman unveils the 31 anniversary issue of Business Today

Mumbai: Business Today's 31 Anniversary issue cover is the first ever Artificial Intelligence (AI) software generated cover, and it is set to set a new trend. Google CEO Sundar Pichai's AI created avatar graces the cover of the issue, which includes an exclusive interview decoding Google's India...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/07/74.jpg?itok=ckYlKZVS
Voting begins for the BBC Indian Sportswoman Of The Year award

BBC is back with its fourth edition of the BBC Indian Sportswoman Of The Year (ISWOTY) Award 2022 to  honour the achievements of Indian female players and a new award category introduced to honour the Indian  Para Sportswoman Of The Year.  The nominees for the BBC Indian Sportswoman Of The Year...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/07/connected-800.jpg?itok=Olc2xg37
Connected TV takes over Urban Content consumption

Mumbai: It’s the content era. Digital has surged like never before and content consumption in India is seeing a revolution. Tucked away safely somewhere within this content storm is a trend of its own that has seen the rise of on-demand content, streaming services, and personal viewing over HDTV....

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/06/yogi-aditya.jpg?itok=VLUO1X-M
Yogi Adityanath Interviews with Network18 Editor in Chief Rahul Joshi

Network 18 broadcast an exclusive interview featuring Uttar Pradesh Chief Minister Yogi Adityanath. The one on one discussion was held with Rahul Joshi, the Editor in Chief, where Chief Minister Yogi Adityanath spoke on various matters of public interest including the 2024 General Elections, the...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/06/tv_today1_0.jpg?itok=UJLqL2ku
TV Today records Rs 257.97 crore revenue for Q3FY23

TV Today Network’s revenue from operations fell 10.33 per cent to Rs 231.31 crore for the quarter ended December 31, 2022, compared to Rs 257.97 crore in the same quarter last year. Total income for the company fell 8.4 per cent to Rs 244.31 crore in Q3 FY23, from Rs 266.83 crore in Q3 FY22.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/06/cnn-news18-5.jpg?itok=7qMsLh3l
CNN News18 tackles key issues Shaping Karnataka Elections

After successful editions in Delhi, Mumbai and Chennai, CNN News18 Town Hall comes to the Silicon Valley of the country, Bengaluru with a platform which is bigger and better.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2023/02/06/ashalata_devi.jpg?itok=lQfPKY-A
Adidas announces partnership with Loitongbam Ashalata Devi

Mumbai: Adidas has a long history of supporting some incredible women athletes. They have recently announced their partnership with Senior Indian Women's Football Team captain Loitongbam Ashalata Devi. She will work closely with Adidas to engage and inspire the youth and to take the game to the...

Television TV Channels Sports