Mumbai: India TV has expanded its global footprint by launching itself on eLife, the UAE's premium content platform from Etisalat. The channel is available on eLife Asiana packages: eLife Asiana, Asiana Lite, Asiana Lite, and Asiana Premium, both on IPTV and OTT platforms.
India TV has appointed NKN Media FZC as its exclusive ad sales and distribution partner in the region. NKN Media will solicit brand partnerships and offer advertising solutions.
After establishing a leadership position in the Indian television market, this launch in the UAE is a natural step for India TV to expand its international and digital footprint in that direction. The channel is already available in North America and will be soon launched across major other markets with significant diaspora audiences to keep them connected with news back home. The channel is looking to innovate with local content and launch major shows across local time zones to create better affinity for the brand.
People of the Indian diaspora living in the UAE can watch India TV round the clock for news coverage on India and the rest of the world by connecting through eLife. India TV has shows like Aap Ki Adalat and Aaj Ki Baat, hosted by India TV editor-in-chief and chairman Rajat Sharma. With its nationwide network of journalists, India TV has been telecasting round-the-clock news bulletins, current affairs programmes, and talk shows for the last 18 years.
Speaking of this initiative, India TV managing director Ritu Dhawan said, "India TV’s aim is to inform and empower global Indians with accurate, in-depth, unfiltered, fact-based journalism without any bias, outrage, or sensationalism, establishing India TV as the best and most trusted place for news. Making India TV available in the UAE is one more step towards our goal."