MUMBAI: Fox News, in its endeavour to expand its global reach, has appointed Vipp Jaswal to help build the brand outside of the US and manage the network's distribution in Asia. Jaswal will join Fox News as vice-president of international distribution beginning 20 June.

The announcement was made by Roger Ailes, chairman and chief executive officer, Fox News. Jaswal, as VP of international distribution, will report to Janet Alshouse, the network's senior VP of international distribution.

Ailes said, "Vipp Jaswal has a broad international business background and a comprehensive knowledge of the international marketplace. He brings an invaluable experience to our distribution efforts and we welcome him to our Fox News team."

Alshouse added, "Vipp will be an asset in developing new relationships around the world as Fox News continues to expand our global brand."

As a senior international executive at HSBC Holdings for the last ten years, Jaswal was stationed in Hong Kong, Indonesia, the Philippines, Bangladesh, Thailand, London, and New York. His primary responsibility was enterprising and expanding business by forming strategic alliances with local industries and governments.

Fox News is currently available in more than 85 million homes in the US and in 71 countries outside of the United States.