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Fever Network launched ‘Project Plasma’ – An initiative to encourage Plasma donation in the fight against COVID-19

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As the new wave of COVID-19 grips India, we’re all fighting a tough battle to stay safe and help the ones in need. The front line workers, specifically the doctors & the hospital staff have been working day in & day out to provide the best medical care to the patients. As the daily virus infections cross 2,00,000, the Indian hospitals battle a chaotic surge.

In the wake of the on-going crisis, Fever FM has launched ‘Project Plasma’ – an initiative to encourage plasma donation in the fight against COVID-19. Those who have recovered from this deadly virus have a Superpower of donating their plasma and helping someone to overcome the disease. The campaign urges all these Superheroes to use their power and help save a life.

‘Project Plasma’ is a combined initiative between Fever FM & HT City. Those who are willing to donate can get in touch with the Fever team at 8800570768 who will connect them with the patients at the respective hospitals. Cricketer Shikhar Dhawan, ex-cricketer Venkatesh Prasad & Dr. Aseem Tiwari, Director Transfusion Medicine at Medanta joined hands in the campaign, urging people to come forward and actively donate Plasma.

Urging people to become a part of the initiative, Shikhar Dhawan said, “Lots of people today are struggling to save their loved ones. If you have recovered against COVID-19 then you have a Superpower. Don’t let it go waste! Get in touch with Fever FM’s team to donate plasma and earn blessings!” Ex-cricketer Venkatesh Prasad said, “My most memorable performance in cricket has been against our arch rivals Pakistan, I was fortunate enough to pull out my team to a win during the difficult time. Today, we all have such an opportunity to pull out our countrymen out of the challenge. Thousands of our fellow Indians are down with corona. But if you have recovered from it, you have a superpower to save a life by donating plasma. Get in touch with Fever FM’s Project Plasma and help beat corona with positivity.”

Fever FM has always stood at the helm of CSR, launching multiple initiatives over the years to spread hope and positivity. Talking about the campaign, Ramesh Menon, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. said “Our country is going through a critical time. At this moment it is paramount that each of us do the best that we can to defeat the virus and emerge victorious. I urge everyone who has recovered from COVID-19 to come forward and actively donate plasma. You one step could save a life and bring happiness to a family. Let’s all stand united and beat the virus during this difficult time.”

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