New Delhi: August 28, 2023: CNN-News18 has maintained its leadership position in the English TV news genre with an average viewership share of over 35% for more than a year now.
As per the data issued by viewership measurement agency BARC India, CNN-News18 has captured 35.3% market share. (Source: BARC | Market: India | TG: 2+ | Period: AVG Wk 16’22 – 29’23 | 8 Channels considered | Market share%).
In the 15+ TG (considered as the core segment by advertisers for media planning), CNN-News18 has maintained its top position by capturing 34.6% market share.
Commenting on the long-standing leadership of CNN-News18, Network18 Group CEO (Broadcast) Avinash Kaul said, “The continued dominance of CNN-News18 in the robust All India 15+ or 2+ TG indicates the strength of the brand and the value it delivers to its advertisers. By convenient slicing and dicing of viewership data on thin slivers, the competition cannot mislead advertisers.”
On the digital front, CNN-News18 has captured a whopping 1.4 billion views on YouTube. (Source: Socialblade | Period: Aug’22-July’23). On Facebook too, CNN-News18 had 787 million views. (Source: Crowdtangle | Period: Aug’22-July’23).