MUMBAI: Hindi news channel Channel 7, which was recently launched by Jagran TV Pvt. Ltd, has in a statement claimed that it recorded a reach of 37.9 per cent in Uttar Pradesh.

The channel asserts that it holds second position amongst Hindi news channels during the period 12 June to 18 June amongst the 25 + males in SEC ABC, all day.

As per the TAM data offered, during the same period Sabse Tez channel --Aaj Tak holds 44 per cent, followed by NDTV India and Zee News, which signifies 37.7 per cent and 37 per cent of the market share.

Commenting on the performance, Channel 7 chief operating officer Piyush Jain states, "With a growing number of news channels, the Indian television Industry has become extremely competitive and the key to holding the attention of the viewers is having relevant and compelling differentiators. We started with innovation as the key and strong programming content and were confident of consolidating our position in the market place. We will continue with these to increase our viewer ship even further."

Suprisingly, Channel 7, NDTV India and Zee News are battelling it out neck-to-neck in the same market.

The channel claims that the increase in reach has come at time when all other news channels are experiencing negative growth in their reach.

Channle 7 has set itself a target of being among the top three news channels in the country, states the release.