Action television channel AXN, in collaboration with Pepsi and indiatimes.com, begins the Mumbai leg of their Action Movie Festival from tomorrow at the Central Plaza theatre in south Mumbai.
The week-long festival will be screening 28 of the best action movies including super hits like Independence Day, Matrix and the Oscar winning Gladiator. AXN is also organizing an AXN Dares You for the roadshows, which has also started in different parts of the city. Based on the popular Who dares win, the roadshows will give a taste of action to the people of Mumbai along with a chance to win passes for the shows. Catch the AXN roadshows at J49, Bandstand, Hiranandani grounds, St Xavier's College, Planet M, Crossroads and other popular hangouts.
Says, Rohit Bhandari, senior marketing manager, AXN: "Action Movie Festival, the brand, is aimed at extending the AXN experience from your television sets to a much broader canvas, on ground and into the theatres. After a very successful run in its inaugural year last year, AMF has been conceived on a larger, more interactive scale. The festival not only spans many more cities in the coming months but also has a wider range of action packed movies showcasing the best entertainers in business of providing action entertainment to audiences worldwide."
The titles include thrillers such as Bone Collector, Entrapment, Negotiator, Mission Impossible, Jackal, all-time classics such as Braveheart, Broken Arrow, Charlies Angels, Matrix, Gladiator and U.S. Marshals as well as recent action blockbusters such as Vertical limit, Charlie's Angels, Rush Hour, Shanghai Noon, amongst others. The movies star popular action heroes and screen icons such as Russel Crowe, Mel Gibson, Jackie Chan, Tom Cruise and Bruce Willis to name a few.
After a succesful run in Chandigarh, the festival moved to Pune, Ahmedabad and Chennai where close to 30,000 people turned up at each of the roadshows, an official release states. AMF is scheduled to hit more cities in the coming months.
Organised in association with indiatimes.com, an online contest is currently on which gives visitors the chance to win passes for all the 28 movies across seven days.
