MUMBAI: ATN International, which launched the Ahimsaa Channel on 2 October 2003, has gone in for a name change and will now be known as Ahimsaa Global Media Limited.
 

According to a notice sent to the National Stock Exchange, the company whose board met yesterday, has decided to appoint Price Water House Coopers or any other management consultant for suggestions for restructuring of the company.

The company recently struck a deal with Fifth Avenue Media Services for distribution of Ahimsaa in India as well as overseas. It has also reached an agreement with the Government of India, Department of Space for telecasting the channel through the Noida teleport using INSAT - 3A. The 24-hour predominantly Hindi global satellite television channel was originally supposed to have launched on 30 January 2003, then on 15 August 2003 and finally took off on 2 October.

Promoted by Kolkata-based Santosh Kumar Jain, who besides being a partner in Aastha Television and CMM Music has also launched ATN World and ATN Bangla in West Bengal, Ahimsaa is backed by The Brahma Kumaris World Spiritual University, headquartered in Mount Abu, India. The channel telecast talks on Hinduism, Islam, Christianity, Sikhism and other religions. For women, there would be special shows like the gourmet special Aah Kya Swad , Ghar Beethe on self-employment opportunities and Haq on legal issues.