Aaj Tak relaunches 'Seedhi Baat'

MUMBAI: TV Today Network has relaunched its big-ticket Hindi show Seedhi Baat. The show will be hosted by Sweta Singh, news anchor and executive editor of special programming at Aaj Tak.

The first episode of the show, which  will air at 8 pm on 24 March, will feature BJP president Amit Shah as the guest.

TV Today Network managing editor Supriya Prasad said, “Seedhi Baat aims to have blunt straight talk with various leaders of the industry. It embodies a tough-as-nails approach to interviews. One-on-one hard-hitting conversations with powerful leaders, celebrities, tycoons and so forth as opposed to noisy debates.” 

The guests in Seedhi Baat will be from across a variety of sectors - UP chief minister Yogi Adityanath and Congress leader Jyotiraditya Scindia to name a few from politics and Amitabh Bachchan, Akshay Kumar and Shah Rukh Khan from Bollywood while Virat Kohli and Hardik Pandya from the world of sports. The channel intends to approach prime minister Narendra Modi and Congress president Rahul Gandhi.

“Sweta is one of our most experienced journalists. She has tremendous exposure to news coverage. She has interviewed politicians, cricketers, international leaders, actors. But above all, her style of interviewing is direct without being fierce. She asks straight questions but does not shout down her guests,” added Prasad.

The promotions of the show will run all through the year. The network will also have a driver program running up to the 2019 elections. Out of home campaigns will run in Delhi and major cities in Uttar Pradesh as well as the old mix of outdoor, TV, radio, print and social media.

Speaking on the opportunity, Singh said, “I will be direct, tough and assertive. But I don’t believe in cutting my guest mid sentence. Seedhi Baat is a huge brand and I will put in all efforts to uphold the dignity, neutrality and credibility of the show.” 

She believes that the show will deliver what the audiences are looking for. “The audiences want to hold power to account. They want honest answers. They want to see the reality, the truth. Seedhi Baatpromises to deliver all of that. It's assertive but not noisy. The show has a proud history. It has had leaders like Narendra Modi facing tough questions. It featured superstars of the stature of Salman Khan and Amitabh Bachchan. Our Seedhi Baat with them is still etched in public memory,” she said.

Seedhi Baat is iconic for its earlier host Prabhu Chawla who won several awards for the show and for his style of asking direct and to-the-point questions. After his departure from the India Today group in 2010, the show was taken over by MJ Akbar.

Also Read :

BARC week 2: Aaj Tak leads Hindi News in all three markets

Republic TV leads English news; ­Aaj Tak tops Hindi news ranking

Latest Reads
Zeel-Invesco tussle: Bombay HC directs Zeel to call for EGM

Mumbai: The Bombay high court asked Zee Entertainment Enterprises Ltd (Zeel) to call for the extraordinary general meeting (EGM) requisitioned by Invesco Developing Markets Fund on Thursday. Zeel must inform the court of the EGM date by Friday morning.

Television TV Channels GECs
July-Sept TV ad volumes show highest spurt in 2021: Barc

Mumbai: Ad volumes on television continue to post healthy growth, with the July-September quarter registering 461 million seconds of advertising – which is the highest this year, as per Broadcast Audience Research Council (Barc) India’s July-September 2021 Ad Volumes - Special Festival Edition...

Television TV Channels Viewership
IN10 Media’s Gubbare supports child education with Smile Foundation

With the education of children impacted by the pandemic, IN10 Media Network’s kids channel Gubbare has joined hands with leading non-government organisation Smile Foundation to support its Shiksha Na Ruke campaign.

Television TV Channels News Broadcasting
Media tome throws light on the biz growth pre and post pandemic

The Indian media business is estimated to be a $19 billion industry in 2021, according to veteran business journalist Vanita Kohli-Khandekar. On 20 October, Khandekar inaugurated the fifth edition of her book ‘The Indian Media Business: Pandemic and After’ published by Sage Publications India at a...

Television TV Channels News Broadcasting
Aaj Tak Bangla's Durga Puja coverage goes beyond food and pandal hopping

Durga Puja is the time of the year that puts Bengal on the global itinerary of culture and festivities. For Bengal, Durga Puja is not just a festival but also a celebration of art, history, heritage, and homecoming.

Television TV Channels Regional
NTO 2.0: Times Network publishes new RIO

Mumbai: Times Network has published its reference interconnection offer (RIO) issued under telecommunications (broadcasting and cable) services interconnection (addressable systems) regulations, 2017 for all distribution platforms. The new RIO will be effective from 1 December onwards.  The tariffs...

Television TV Channels News Broadcasting
Red FM launches ‘Totka Chalao, India Ko Jeetao’ campaign for World Cup

Mumbai: Radio and entertainment network 93.5 Red FM has kick-started its World Cup campaign called ‘Totka Chalao, India Ko Jeetao.’ The campaign will be rolled out in 40 key markets across the country. Capturing the passion and craze of fans, Red FM will celebrate the ‘totkas’ and will have RJ’s...

Television TV Channels Music and Youth
AR Rahman returns as BAFTA Breakthrough India ambassador

Mumbai: The British Academy of Film and Television Arts (BAFTA) has announced AR Rahman as the Breakthrough India ambassador for another year as they invite a new round of applications in India for the programme. Supported by Netflix, this programme will be open for prospective talent across the...

Television TV Channels News Broadcasting
TV9 Network appoints Anshuman Tiwari as editor, Money9

Mumbai: TV9 Network has strengthened the leadership of TV9 Digital and appointed Anshuman Tiwari as editor of Money9. Veteran journalist Rakesh Khar will assume a larger role as business and economy editor of the network. Tiwari is a recipient of the Ramnath Goenka Award, the WAN-INFRA...

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories

* indicates required