Television

Aaj Tak grabs 19% market share during election coverage

India Today TV records 109 Gross impressions on polling and counting day

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MUMBAI: Aaj Tak has acquired 19 per cent of Hindi News channel market share on counting day of Maharashtra and Haryana state assembly elections 2019. The channel was ahead with 27 million more impressions than the next channel.

The data released by BARC is evident in how the viewers continue to prefer the India Today Group when it comes to 360-degree election coverage.

The India Today Group’s Axis My India exit poll, accurately predicted the outcome of the State Assembly Elections in Maharashtra and Haryana, while most other media outlets faltered. On-the-ground reporting, accurate exit polls prediction and the use of state-of-the-art tools for election coverage on a large scale led the group to the No.1 position.

On the counting day, Aaj Tak’s share was 19 per cent of all 14 Hindi news channels, placing it on the topmost rung of the ladder when it comes to viewership. India’s most-watched Hindi news channel, Aaj Tak, was 27 million gross impressions ahead of ABP News that held the No.2 position. During the hours when the votes were being counted, Aaj Tak’s viewership surpassed that of other TV channels like Sony TV, Zee TV and Colors.

(Source – BARC, TG- 15+, Market – HSM, Time Band – 8:00 to 18:00 hrs). In the 15+ M AB TG, Aaj Tak was the No.1 TV Channel in HSM Market(Source – BARC, Market – HSM, Time Band – 8:00 to 18:00 hrs)

Channel

WK43'19

Aaj Tak

126137

ABP News

98751

India TV

95809

News18 India

95468

Zee News

89434

Republic Bharat

84704

News Nation

53842

News 24

41856

TV9 Bharatvarsh

41572

Tez

36388

India News

26974

NDTV India

19771

Zee Hindustan

19629

DD News

8552

*Source – BARC, 15+, HSM, G Imp’000

 

Channel

Shr%

Aaj Tak

19.0

ABP News

16.0

NDTV India

2.0

News 24

6.0

News Nation

5.0

Zee News

10.0

India TV

11.0

India News

3.0

DD News

1.0

Tez

3.0

News18 India

10.0

Zee Hindustan

3.0

Republic Bharat

9.0

TV9 Bharatvarsh

4.0

*Source: BARC, TG: 15+ NCCS ALL, Mkt: HSM, Period: 24th Oct’19, TB:0800-2400Hrs, Market shr% based on 14 Hindi News Channels.

 

India Today TV was also on the No.1 position in the English news genre, surpassing channels like Times Now, Republic TV, NDTV 24x7 among others. On the polling day and the counting day combined, it recorded the highest number of gross impressions in all the megacities of India.

 

Channel

Gross Imp'000s

India Today Television

109

Times Now

101

Republic

90

NDTV 24x7

34

CNN News 18

25

Mirror Now

15

Wion

4

India Ahead

1

News X

0

*Source : BARC, Market: Megacities, TG: Males 22+AB,Dates: 21st Oct'19 & 24th Oct'19,Gross imp'000s.

 

India Today TV increased its viewership by 149.6 per cent compared to the previous week.

 

Channel

WK42'19

WK43'19

Growth Compare to last week

India Today Television

87

218

149.6%

Times Now

152

219

44.5%

Republic TV

158

227

43.9%

CNN News18

43

60

40.0%

NDTV 24x7

45

58

29.5%

Mirror Now

50

47

-5.8%

Wion

38

22

-42.6%

India Ahead

4

10

133.7%

News X

8

2

-74.5%

*Source – BARC, 22+ M AB, Period as per below table, Gimp’000)

 

It may be recalled that during the General Elections in May 2019, the picture was not very different. Aaj Tak and the India Today TV ruled the poll viewership, with 13 crore viewers tuning into Aaj Tak on the counting day alone (Universe, All India, Counting Day) and being the most watched channel across genres. India Today TV had not only beaten the other English news channels but also recorded a viewership that was higher than other English infotainment and entertainment channels (NCCS A, Megacities, Counting Day).

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