MUMBAI: In a recent development, Manish Aggarwal has been elevated as business head of Zee5 India, the OTT platform of Zee Entertainment Enterprise (ZEEL). Prior to this, Aggarwal served as CMO at Zee5.
Before joining Zeel, Aggarwal was vice president of marketing communications with the Chinese multinational corporation LeEco. He has also worked with Myntra as VP marketing and head of monetisation and also worked with the reputed companies like SGA private Ltd, Coca Cola, P&G and Mindshare.
Zee5 was launched in the mid of February and since then it has been gaining a growth across the viwership metrics of MAUs, video views and engagement levels.
ZEEL claims that it is already among the top five entertainment platforms in the country.
The OTT platform has recently come up with its original content called ZEE5 originals, were it has released 14 ZEE5 Originals across six languages and have 20 more originals lined up for release.