Saregama strikes licensing deal with Josh

NEW DELHI: Saregama, one of India’s largest music labels, has announced a music licensing deal with homegrown short-video app, Josh by VerSe Innovation. Users of Josh can now access old and new songs from the Saregama library with over 1.3 lakh tunes to create innovative content. 

As part of this deal, Saregama will license its entire catalogue to Josh allowing users to create content inspired from its robust music library in diverse Indian languages like Hindi, Bhojpuri, Bengali, tamil, Marathi, Telugu, Malayalam, Kannada, Punjabi and Gujarati, amongst many others. 

Saregama is India’s oldest music label and holds one of the richest catalogue spanning genres like film/non- film songs, devotional music, ghazals and indipop in more than twenty five languages. Users on Josh can now create content to songs by legends like Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, RD Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal, making their experience on the platform even more engaging and fun.

"Our partnership with Josh is another example of how more and more people find evergreen music relevant, with age no-bar. Saregama has music to offer to all generations and age groups across languages. It’s great to associate with Josh and see such innovative content getting created," said Saregama India managing director, Vikram Mehra.

Over 77 million monthly active users will now be able to explore the Saregama music library on Josh, which has over two hundred exclusive top creators, India's biggest music labels, the hottest entertainment format, and formidable user demographics.

Josh co-founder Umang Bedi said, "Music is a universal language, and language is at the heart of every endeavour and innovation at Josh. This partnership is a great reminder of that focus – one that makes sure there’s a song for every user, creator and moment on Josh, today."