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Digital Brand Fest 2022: Decoding digital transformation for tech-led future

Mumbai: is organising a five-day event ‘Digital Brand Fest 2022’ from 21 to 25 February to explore and understand the new forces driving the digital transformation for a tech-led future. The week-long virtual summit is presented by Voot. Interakt, Josh and Pixis have joined as...

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Josh Studios’ ‘World Famous’ talent hunt heads to Rajasthan

Mumbai: Short video app Josh has announced the launch of the third edition of ‘World Famous’ – a multi-city talent hunt for discovering India’s talented youth. The platform has roped in Parle Kismi as a sponsor. A three-week-long talent hunt spanning three cities will first arrive in Jodhpur,...

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How short video apps took media brands to masses in 2021

“It came, it saw, it conquered...” the statement perfectly describes the meteoric rise of ByteDance-owned short video app TikTok in India. Such was the momentum created by it that by December 2020 – that just six months after TikTok was banned - the market was flooded by its Indian counterparts...

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Josh and SVF Entertainment enter strategic alliance

Mumbai: Short video app Josh has inked a strategic partnership with East Indian media and entertainment company SVF. The collaboration paves the way for the creation of short video content from Bengali influencers and celebrities on the Josh app, said the statement.

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ALTBalaji and Josh collaborate on new web series ‘Cartel’

Mumbai: ALTBalaji has announced its association with short video app Josh for the web series titled "Cartel". The platform has roped in more than 138 actors for the upcoming thriller. Josh will begin promotion with the #CartelChallenge urging users to generate videos with dialogues from the series...

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