Mumbai: As the nation gears up to celebrate the divine festival of Ganesh Chaturthi, Shemaroo Bhakti, one of the leading YouTube channels for spiritual content with over 11 million subscribers, is thrilled to announce the launch of the most-awaited Ganpati song of the year, the 'Lalbaugcha Raja Song 2023.' This one of its kind musical celebrates the coming together of Lalbaugcha Raja and the 150 Dabbawalas, the lifeline of Mumbai.
“Lalbaugcha Raja Song 2023” audio song is sung by very talented Harshavardhan Wavare, composed by Trineeti Bros and penned by Vinayak Shinde & Trineeti Bros. What makes this music video even more exceptional is its association with Mumbai's beloved dabbawalas, who have been the city's unsung heroes for decades. Dabbawalas involvement in this video adds a touch of authenticity and heartwarming significance.
Ganesh Chaturthi, the festival that resonates with millions of devotees across the nation, holds a special place in the hearts of Mumbaikars. At the epicentre of this grand celebration stands Lalbaugcha Raja, the deity revered by countless devotees. The 'Lalbaugcha Raja Song 2023' pays tribute to the Lord of Beginnings, encapsulating the spirit of devotion and commemoration that surrounds the festival.
To mark this auspicious occasion, Shemaroo Bhakti's DTH, Telcos, OTT & Cable will live stream the visuals of Bappa from the Pandal for ten consecutive days, extending its decade-long partnership with Lalbaugcha Raja.
Shemaroo Entertainment non Bollywood category - head Arpit Mankar expressed "We are committed to continuing our tradition of connecting devotees to find their spirituality and faith, especially during the auspicious Ganesh Chaturthi festival. Over the past 10 years, Shemaroo Bhakti's dedication to deliver the best of devotional content has only grown stronger, and our collaboration with Lalbaugcha Raja has evolved. Through the live streaming initiative, we aspire to bring Lalbaugcha Raja's divine blessing to the devotees."
He further added "This year we have something new for our audience, the 'Lalbaugcha Raja Song 2023', which stands as a heartfelt offering to Lord Ganesha, symbolizing our deep reverence. It is a reminder that the Raja reigns not only in the place where he resides but also in every home and heart.”
On this association, Lalbaughcha Raja Sarvajanik Ganeshotsav Mandal president Balasaheb Kamble said, "Shemaroo Bhakti's latest offering, the 'Lalbaugcha Raja Song 2023,' is a testament to the enduring collaboration between Shemaroo Entertainment and Lalbaugcha Raja Ganesh Utsav Mandal. This song will inspire stronger faith and devotion in people, and the video will depict how people come together in unity to celebrate their devotion."
Expressing his excitement at the song launch, Lalbaughcha Raja Sarvajanik Ganeshotsav Mandal secretary Sudhir Salvi said, "As we celebrate Lalbaugcha Raja's 90th anniversary, our decade old association with Shemaroo Entertainment fills us with gratitude. This year, Shemaroo’s 'Lalbaugcha Raja Song 2023’, filmed in the sacred presence of the Lalbaugcha Idol itself at the famous Lalbaug Market Galli, stands as a magnificent tribute. May the 'Lalbaugcha Raja ' resonate in our hearts, filling us with devotion and joy during this auspicious Ganesh Chaturthi."
Harshavardhan Wavare, the soulful voice behind the 'Lalbaugcha Raja Song 2023’, said, "Collaborating with Shemaroo Bhakti and Lalbaugcha Raja for this project was a great experience. Our entire team’s devotion and love for Lalbaugcha Raja truly shines through in this song ensuring that it will etch into the hearts of the audience just like Bappa resides in our heart. I earnestly request everyone to shower their love and blessings upon 'Lalbaugcha Raja Song,' on Shemaroo Bhakti and make it the biggest song of the year"
Mumbai Dabbawala secretary Kiran Gavande, expressed immense gratitude for the auspicious opportunity bestowed by Shemaroo Bhakti, "The chance to feature in a music video shot in the divine presence of Lalbaugcha Raja is truly cherished by the Dabbawalas,” says Gavande. "Our eternal connection with Lalbaugcha Raja Ganesh Utsav Mandal, which has endured for nearly a century, is a testament to the deep bonds that unite us with this iconic deity and the community."