Television

Sony Yay! unveils its content lineup for festive season

The channel will launch the show Haste Raho Henry on 25 September.

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Mumbai: Sony Yay!, the kids’ entertainment channel under Sony Pictures Networks India (SPNI), has announced to serve audiences 140 hours of fresh content during the festive season including six shows and eight telemovies.

The channel has unveiled a slate of new launches, fresh programming and films for shows like “Oggy and the Cockroaches,” “Taarak Mehta Kka Chhota Chashmah," “Haste Raho Henry," “Obocchama-Kun," “Honey Bunny Ka Jholmaal,” and “Paap-O-Meter."

“Sony Yay! has created and curated an expansive library of 550+ hours of animation content, 800+ episodes including six original shows, and 70 telemovies, successfully reaching over 50 million kids,” said the company in a statement.

“Earlier this year, the channel also treated its young audiences with 'Taarak Mehta Kka Chhota Chashmah' which went on to become the most popular kids’ entertainment TV show of 2021,” it added.  

"The current situation has transformed the content consumption pattern by creating a growing demand for fresh and varied content,” said Sony Pictures Networks India business head – kids’ genre Leena Lele Dutta. “While Sony Yay! continues to serve them with new narratives around its home-grown content it has also further increased its content offerings by introducing a wide range of new shows, endearing characters, and engaging activities.”

The channel will launch a brand-new show “Haste Raho Henry” that will begin airing on 25 September at 1 p.m every Saturday and Sunday. “Honey & Bunny” franchise films will begin airing every Sunday at noon from 3 October. “Oggy and Cockroaches” created by French animation studio, Xilam Animation, will begin airing on 18 October and new episodes and films of "Paap-O-Meter" will be launched in December.

“This festive season, each new narrative and character is handpicked to suit the ever-dynamic palate of Indian kids and our goal is to curate a wholesome experience of their favourite characters at one destination,” said Sony Yay! head of programming Ronojoy Chakraborty.

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