Sonic launches a month-long campaign this exam season

Golmaal Jr.’s Gopal and Madhav will reach out to kids in 250 schools across the country

MUMBAI: Sonic launches the latest edition of its school contact programme, Alpenliebe Pop presents Sonic Prank Sessions with Golmaal Junior, Monday – Friday, 7 pm. This month-long campaign will see Golmaal Jr.’s Prank gang, Gopal and Madhav, reaching out to kids through various interactive games and direct engagement in 250 schools across the country. The campaign would span schools in multiple cities such as Mumbai, Delhi, Pune, Nagpur, Vadodara, Ahmedabad, Surat , Ludhiana , Amritsar and Kolkata.

The latest edition of Sonic’s multi city School Contact Programme will make students’ everyday school routine more exciting through a host of games, trivia, competitions and will also give them a chance to take back some exciting prizes. These Prank Sessions will also bring alive the masti of Golmaal Jr. in classrooms with a series of funny pranks integrated with team building activities.

Viacom18 Hindi and Kids TV Network head Nina Elavia Jaipuria commented, “Every year with our School Contact Programme, we aim to engage with kids through fun and interactive initiatives that are also meaningful.  Kids are all set to enter a very intensive exam season and this year’s school contact programme is crafted to help kids approach the exam season with positivity and high spirits.  We are sure that kids will have a great time taking a break with our toons and recharging themselves for a stress free and successful exam season.”

With high octane promotions on the channel, interesting social media promotions and a larger than life engagement in the schools, Sonic will get the masti back in the lives of kids. Tune into Golmaal Jr. Monday-Friday, 7pm.

Latest Reads
IPL 2020 on the brink of cancellation

As the pandemic Covid-19 keeps spreading unabated, the hope of even a delayed Indian Premier League (IPL) 2020 is fading away. Even as the BCCI has been tight-lipped about the richest cricket tournament in the world, a report in Indian Express says that the entire event is likely to be cancelled.

Television TV Channels Sports
Advertisement on regional channels grew by 13 per cent in 2019

Regional channels are witnessing an astounding growth rate in recent times. In 2019, regional channels received 13 per cent more advertising compared to national channels. As per the recently-released FICCI-EY report 2019.

Television TV Channels Regional
News broadcasters seek advertising support to manage increased Covid-19 coverage

MUMBAI: News broadcasters are leading the battle against COVID-19 and have emerged as the most essential source of news and information during the lockdown. Now, they are seeking support from the media fraternity in terms of advertising.

Television TV Channels News Broadcasting
Overall increase in media consumption on account of COVID-19: Kantar study

MUMBAI: As the world struggles with the COVID-19 pandemic, there has been an increase in media consumption across all in-home channels, says a study by data, insights and consulting company Kantar. The study finds that WhatsApp is the social media app that has experienced the greatest gains in...

Television TV Channels News Broadcasting
Sony Pal, Star Utsav, Zee Anmol, Colors Rishtey free to viewers for two months

MUMBAI:  Four leading broadcasters have come forward to waive off all tariffs and charges for a period of two months, informed the Indian Broadcasting Foundation (IBF). Sony Pal, Star Utsav, Zee Anmol and Colors Rishtey will be available to all the viewers.

Television TV Channels GECs
BARC week 11: Sony SAB holds pole position in urban and pay platforms

Sony SAB led the urban market and pay platforms in week 11 of BARC India ratings. The channel also moved up from fifth position in the last week to fourth position this week. The channel's leading show Taarak Mehta Ka Ooltah Chashmah has garnered 6610 weekly impressions (000s) in the urban market...

Television TV Channels Viewership
BARC week 11: Zee Biskope leads in Bhojpuri market

In the regional space of week 11 of BARC India ratings, Zee Biskope grabbed the leading position in the Bhojpuri market. The channel jumped from third position to first. Zee's other regional channel Zee Punjab is also leading in the Punjabi market this week.

Television TV Channels Viewership
COVID-19 to impact 2020 ad rev estimates: FICCI-EY report

The rapid spread of COVID-19 has fractured the whole world, particularly hitting India’s economy, which could have a drastic impact on the predicted advertising revenues for 2020, says FICCI and EY India’s media and entertainment report 2020.

Television TV Channels GECs
News channels report second-best viewership pattern so far this year in week 11

The coronavirus pandemic could be termed as a bane for the whole world, including India, but it certainly has become a boon for the news channels across genre in terms of viewership, a week eleven (14-20 March) data of Broadcast Audience Research Council (BARC) India shows.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required