Mumbai: Disney Kids Network is set to launch kids’ channel Super Hungama on 1 March.
As per Broadcast Audience Research Council (Barc) data, Disney Network is the preferred destination of entertainment for kids aged 2-14 years with 29.1 per cent network share (Source: Barc India | India Urban | TG: 2-14 | Wk 3-6’22 | All day 7-23 hr). “To further strengthen the portfolio and create an extension of the very popular Hungama channel, the network is bringing a new destination Super Hungama,” said the statement.
Hungama is the most trusted TV channel among kids per Ormax Brand Trust Survey 2021. Super Hungama’s programming will target 8–12-year-olds inclusive of boys and girls.
The channel is set to premiere four brand new series titled “Buzz Lightyear of Star Command,” “Milo Murphy’s Law,” “Big City Greens” and “The Daltons” along with popular series such as “Pokémon,” “Beyblade,” “Supa Strikas,” and much more.
“As Disney, we have always enjoyed a great affinity and loyalty among our fans; emerging as a network that they want to spend the most time with,” said Disney Star head – network entertainment channels Kevin Vaz. “Kids have looked at us to be their constant companion as our stories and characters have become an integral part of their lives and they have started enjoying the world through us. Given this, we thought this was a perfect opportunity to strengthen our multiplex of offerings and make a wholesome addition to our portfolio of channels.”
“Hungama has always been a clear favourite among kids, because it has personified the world of a child as he or she sees it, bringing in lots of memorable moments filled with friendship, fun, mischief and a riot of laughter. With Super Hungama, we are creating a whole new dimension to an already popular destination by celebrating all the fun the kids have as well as partnering with them on their adventures. We are only optimistic that we will be able to entertain a larger section of fans and become friends that they trust and enjoy,” added Vaz.
This new channel will replace Marvel HQ channel across Indian television.