Mumbai: Cartoon Network has launched an initiative called 'Redrawing India'. This announcement is part of Cartoon Network’s new brand promise ‘Redraw Your World’, which aims at empowering children to think outside the box, and to own & hone their abilities. It is celebrating inclusivity, creativity, and entertainment through music, new content, activations, and brand collaborations. The Redrawing India Series is taking that thought ahead by spotlighting real kids and their stories.
The six children from across India were chosen by Cartoon Network because of how differently they are leading change, one cause and innovation at a time. From music and environment to sports & technology, these inspiring young minds are breaking down barriers, redefining dreams and are recognised nationally & globally for their bold and defining actions. Their unique and equally diverse stories of redrawing India are showcased through a video series on Cartoon Network’s social platforms – Instagram, Facebook and YouTube – encouraging kids around India to step ahead and redraw their world. The Redrawing India Series further solidifies the ethos of the ‘Redraw Your World’ anthem launched earlier in May, that celebrates the individuality and diversity of kids through music.
Commenting on the campaign, Cartoon Network and POGO South Asia Network Head Abhishek Dutta said, “‘Redrawing India’ is a catalyst that will show every child that they too have the power to redraw their world. India is brimming with talent, and kids are its future. We hope that this video series will ignite passion in India’s young minds to identify and nurture their unique abilities and dreams.”