Television

ZEEL to launch another regional channel - Zee Punjabi on 13 January, 2020

The channel will be available across all major cable, DTH, freedish and digital platforms

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/12/17/zeeee.jpg?itok=5_BvGC3m

MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) is all set to launch its another regional channel Zee Punjabi, the Punjabi General Entertainment Channel on the auspicious day of Lohri, 13th January, 2020. The channel has a strong content line up of fiction, non-fiction and movies with storylines familiar to the land.  

With its unique brand promise, 'Jazba Kar Vakhon Da' - the spirit to make the Vadde Sapne come true, Zee Punjabi's full range of robust content endeavours to be the jazbaa that pole vaults people to their extraordinary dreams. The legendary singer Gurdas Mann who has been associated with the channel says, "Zee Punjabi laa raha hai Punjabiyon ki kahaani, Punjabiyo ke liye, Pehli baar Punjabi mein. I am always happy to give back to my land and I am even happier that a network like Zee is taking this initiative. I am looking forward to the launch of the channel and being associated with it!"

Show line-up of ZEE Punjabi:

Commenting on the much-awaited launch of its first GEC in the region, ZEEL North, West and Premium Channels Cluster Head Amit Shah said, Zee invests in understanding the pulse of Middle Class India and what drives people across different regions. We have had very successful regional channel launches across the country. With our consumer understanding and the innate ability of creating magic with our stories, we are now looking at the launch of Zee Punjabi. Despite the highest TV penetration (88%) in the country, Punjab has a significantly low Time Spent and that is a factor of not having dedicated Punjabi content that does justice to the region and the culture. 

He further said, "Zee Punjabi is being launched by understanding the viewer's need gap; for a culture that is so powerful, Punjab definitely needs its own authentic Punjabi channel. Intensive consumer work in the market has helped us understand the potential and craft the strategy for our content and brand. We are certain the audiences will resonate with the stories and fall in love with the characters"

Speaking of the launch, Zee Punjabi business head Rahul Rao says, "We look forward to bring shows that are inspired from the region and its culture. Punjabis have a jazba and junoon which is very unique to them and our content is a reflection of that spirit. We have a strong line up of stories with themes familiar to Punjab, characters that people will fall in love with and faces like Gurdas Mann, Jazzy B, Jaidev Kumar, Sonu Kakkar and Sara Gurpal who are respected here! With over 20 hours of original content every week and a strong line up of World TV Premieres every month, we are certain of being wholeheartedly accepted by the Punjabi audiences."

Zee Punjabi will be available across all major cable, DTH, Freedish and digital platforms starting 13th January 2020. The channel will also be available on ZEEL's digital and mobile entertainment platform, Zee5.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/08/img_08122021_173311_800_x_800_pixel.jpg?itok=jcLU9gVs
Good News Today to telecast ‘The Horses Stable’ from 11 December

Mumbai: Hindi news channel Good News Today has announced a new show called "The Horses Stable: Jo Jeeta Wohi Sikander." The show launched will be launched on 11 December every Saturday at 8 p.m and Sunday at 5 p.m. The series will feature entrepreneurs who will pitch their business models to a...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/08/img_08122021_143005_800_x_800_pixel.jpg?itok=0hZm1484
Zee Tamil to launch two fiction shows starting 13 December

Mumbai: Zee Tamil has announced the launch of two fiction shows "Peranbu" and "Dheivam Thandha Poovae" on 13 December. While "Peranbu" will air from Monday to Saturday starting at 2 p.m, "Dheivam Thandha Poovae" will air from 2.30 p.m.   The two shows bring compelling stories of female protagonists...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/08/img_08122021_125359_800_x_800_pixel.jpg?itok=1cM_5Nte
Discovery acquires assets of ad-tech company Zedo

Mumbai: Discovery Inc on Wednesday announced that it has acquired the assets, technology and intellectual property of Zedo, an advertising technology company based in both the United States and India.

Television TV Channels Factual
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/08/tv.jpg?itok=2s2_lHLi
TV Brand Fest 2021: Brands share mantras for enhancing market share through TV.

Day two of the five-day TV Brand Fest summit being organised by IndianTelevision.com saw brands discuss their experience, with regards to increasing the market share while using Television as a communication tool.  

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/img_07122021_152214_800_x_800_pixel.jpg?itok=M3snoIuh
MIB took action against 139 cases of obscene/violent TV content since 2018: Anurag Thakur

Mumbai: Since 2018, the ministry of information and broadcasting (MIB) has taken action against 139 cases on content related to obscenity and violence on TV, I&B minister Anurag Thakur told the Parliament on Tuesday during the winter session.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/fesr.jpg?itok=bAlxpiDt
TV Brand Fest 2021: Marketers relook at TV ad spends in times of disruption

The media industry and the economy saw an unprecedented level of disruption post-lockdown phase. As marketers went back to the drawing board to scrutinise their media spend, TV advertising moved from strength to strength commanding the highest share of advertising spends.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/07/all.jpg?itok=3agmkbmU
Sony India premiers new show – ‘Dhadkan Zindaggi Kii’

Sony Entertainment Television (SET) is celebrating women from all walks of life with its latest finite series, 'Dhadkan Zindaggi Kii'. Starring Additi Gupta, Rohit Purohit and Vidyut Xavier in the lead roles, the show traces Dr Deepika’s journey, who continues to defy stereotypes in her personal...

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/img_06122021_151741_800_x_800_pixel.jpg?itok=z4js5dv7
Viacom18 appoints Siddharth Sharma as EVP - sports

Mumbai: Viacom18 has appointed Siddharth Sharma as executive vice president (EVP) – sports. Previously, Sharma was with The Walt Disney Company-owned Star Sports network as senior vice president. He joined Star Sports as AVP in 2013 and was elevated to the position of vice president - head of...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/12/06/img_06122021_143648_800_x_800_pixel.jpg?itok=_FKy8ngN
Star India elevates Vaibhav Goyal to SVP - ad sales for sports

Mumbai: Disney-owned Star India Network has elevated Vaibhav Goyal to Star Sports senior vice president - ad sales, as per his LinkedIn profile. Previously, he held the position of Star Sports vice president - ad sales, for 6.6 years. Goyal joined Star Sports as assistant manager and he was named...

Television TV Channels People

Sign up for our Newsletter

subscribe for latest stories

* indicates required