Television
Report on Shemaroo

ZEE Biskope salutes the spirit of the Indian Army through its I-Day bouquet

The channel rejoices the fervour of Independence Day with a bouquet of offerings including Chhithi

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/08/14/amarpreet_singh_saini.jpg?itok=Hq-obGkK

History has witnessed the great and gallant contributions of the Bhojpuri region since India’s freedom struggle. Bihar & Jharkhand take pride serving in the army, the police or IAS. Their undying passion in contributing to the society & the nation is admirable. It’s the valor of these bravehearts that keeps our head held high with pride. This Independence Day, ZEE Biskope rejoices the fervor of these heroes who protect our freedom by guarding the borders. The channel launched Rang De Basanti – Jai Jawan Jai Hindustan, an I-Day special bouquet of offerings that goes beyond being just a campaign. With the objective of saluting the courageous men in uniform, the initiative encapsulates a patriotic saga dedicated to the Indian Army especially the Bhojpuriya Jawans.

Launched on 7 Aug, the category first initiative – Chitthi Aayi Hai invites viewers to write a message for our soldiers in the most authentic form of communication – letters. When posted at the borders, the only form of communication that the Jawans eagerly wait for are letters that carry the warmth of their loved ones. Viewers can share their hearts out through a letter, a handmade card, a sketch, Rakhis or any other gifts to express their gratitude for those serving in the Indian Army. These should be posted to ZEE Biskope by 20 August along with the sender’s name, address and phone number on the given address: ZEE Biskope, ZEE Entertainment Enterprises Ltd, 18thFloor, A-Wing, Marathon Futurex, Lower Parel, Mumbai- 400013. The best of the messages will be reached out to the Jawans showcasing the love, respect and blessings the countrymen hold for the real-life heroes.

When it comes to patriotism, music unites people like no other means. Elevating the essence of patriotism, ZEE Biskope launches the I-Day version of its brand song – “Aanthon Pahariya Lade Veer Bhojpuriya", again as an ode to the Bhojpuriya Jawans. Written and arranged by popular names in the industry – Navin Ojha & Govind Ojha respectively, the special rendition of the song reflects the bold and enthusiastic spirit with which the brave soldiers fight for our motherland.

Staying true to its core of serving authentic Bhojpuri entertainment, ZEE Biskope planned a strong line up of patriotic movies throughout the week and especially on 15 August as part of the Rang De Basanti initiative. Blockbuster movies like Challenge, starring Pawan Singh & Madhu Sharma, Sipahi, featuring Dinesh Lal Yadav& Amrapali Dubey and Le AaibDulhaniya Pakistan Se starring Vishal Singh & Tanushree Chatterjee enthralled audience between Aug 12 and 14. Raising the bar of entertainment on Independence Day, the channel will run a full day movie marathon starting at 9:00 am with the blockbuster film Border featuring Dinesh Lal Yadav&Amrapali Dubey. Maa Tujhe Salam will follow at 12 noon featuring Pawan Singh, Madhu Sharma & Akshara Singh. The 3:00 pm band will be dedicated to Ravi Kishan& Kanak Pandey starter, Sabse Bada Champion.

Rejoicing the spirit of our warriors, ZEE Biskope presents the World Television Premiere of blockbuster film, Army Ki Jung which will be telecastedonAugust 15 at 6:00 PM. Directed by Ranjan Sharma, the movie depicts the heroism of the Indian army when it comes to protecting the nation from a terrorist attack. Arun Ojha – the lead actor of the film hails from an army background with both his father and younger brother having served in the Indian army for long years. Jyoti Kalash – another lead actor is a senior IAS officer in real life who associated with the film only to motivate the youth to join the army.

Amarpreet Singh Saini, Business Head, ZEE Biskope and BIG Ganga said, “The core strength of ZEE Biskope is in its thought leadership. The entire Rang De Basanti campaign has been curated to serve the high regard that the region holds for the sons of the soil protecting our borders. As a brand, ZEE Biskope has always believed in rejoicing every emotion of its viewers. Independence Day bouquet is yet another milestone to achieve that through a comprehensive offering. We not only raise the entertainment quotient through our content line-up but provide viewers with a novel platform through Chitthi Aayi Hai, where they connect with the brand for a larger purpose that is close to their hearts. I wish all our viewers a very Happy Independence Day. Jai Jawan, Jai Hindustan!”

ZEE Biskope’s Rang De Basanti is all set to take viewers for a patriotic ride in the glory of the Bhojpuriya Jawans guarding our motherland. The channel is available on Airtel (channel no 663), Tata Sky (channel no 1120), DEN Bihar(channel no 840), DEN Jharkhand (channel no 839), DD Free Dish (channel no 31), d2h (channel no 859), Dish TV (channel no 1555), Siti Cable (channel no 214) and Darsh Digital (channel no 189). It’ll soon be available on all other major cable platforms.

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/travelxppp.jpg?itok=VHmVzaDy
Madhya Pradesh Tourism gets shot in the arm from Travelxp

MUMBAI: Madhya Pradesh tourism is all set to get a facelift as it collaborates with Travelxp to showcase the beauty and uniqueness of tourism destinations of the state worldwide. Travelxp will be creating an exclusive series showcasing the highlights of Madhya Pradesh to the global travel loving...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/republic.jpg?itok=eq8R4Jz0
Republic Bangla’s promotional blitz ahead of launch

KOLKATA: Intending to stay ahead of other brands, Republic Media Network, India’s most viewed news channel in both English & Hindi news genre, is all set to break the records of regional news genre has conceptualised and executes a host of marketing initiatives communicated via brand...

Television TV Channels Regional
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/tunel.jpg?itok=CTQQxaWn
Manzar Studios acquires rights for Spanish thriller 'At the End of the Tunnel’

MUMBAI: Manzar Studios has bagged the exclusive Indian remake rights of Argentine-Spanish hit At the End of the Tunnel directed by Rodrigo Grande. The movie will soon be available for an Indian adaptation after a successful international showcase. Along with this, the company has also bagged the...

Television Production House Post Production
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/enter.jpg?itok=vUqbO2Ay
Enterr10 Media COO Deep Drona moves on

NEW DELHI: Enterr10 Media’s chief operating officer Deep Drona has called it quits and decided to move on from his current role. Drona had joined the organisation in February 2020 and was responsible for the overall growth of the network, including leading the change on Dangal TV. Also in his...

Television TV Channels People
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/cp.jpg?itok=6EZIymR_
Contiloe Pictures rebrands VFX division to Illusion Reality Studioz

Contiloe Pictures has rebranded its VFX division to Illusion Reality Studioz, led by Nitin Dadoo. With an aim of becoming the one stop destination for all VFX needs, the in-house vertical, solely focussing on VFX and animation, will continue the Contiloe ethos of merging storytelling and art with...

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/top.jpg?itok=7A863Yl7
As broadcast industry recovers, why is the English genre lagging behind?

There's no denying that 2020 was a rocky year for broadcasters, as the Covid2019 pandemic shut down filming, fresh programming grew scarce and ad revenues slowed to a trickle. Now, as the industry is on the course to recovery, it has emerged that one single TV genre fared worse than the others.

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/tv.jpg?itok=KQ1431tw
Ad volume growth on TV saw a 20% spike by end of 2020

The first half of 2020 was a challenging period for brand managers and marketers. Although TV viewership was scaling new peaks, advertiser interest was understandably muted, with disruptions in supply chains: sales were impacted, as was TV adverting.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/03/de.jpg?itok=yu4BscWy
News genre witnessed 27 per cent rise in viewership in 2020: BARC

In the year of the Coronavirus, there were several other events and developments that made news across the 52 weeks of 2020. Once families were locked-in within their homes, news channels became a window to the anxious world outside for a majority of the Indian citizenry.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/partho.jpg?itok=yWCflnyi
TRP scam: Bombay HC grants bail to Partho Dasgupta

MUMBAI: After spending well over two long months in police custody, former CEO of the Broadcast Audience Research Council (BARC) Partho Dasgupta has finally been granted bail by the Bombay high court, the Bar and Bench reported. He had been detained in Taloja central prison for his alleged...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required