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SAB Group partners with DistroTV to expand global footprint

Three TV channels will be available in UK, Europe, and US.

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Mumbai: Media and entertainment company Sri Adhikari Brothers (SAB) Group has partnered with California-based media technology company DistroScale to expand its footprint across the globe. DistroTV is an independent free ad-supported streaming television (FAST) platform and is available internationally.

The group’s music and youth channel Mastiii, Bhojpuri channel Dabangg and Marathi music channel Maiboli will reach audiences in the UK, Europe, and the USA via DistroTV, said the media company in a statement on Monday.

The channels will be part of DistroTV’s channel bundle called DistroTV Desi which offers more than 15 Southeast Asian channels for free. It offers viewers a variety of diverse content focusing on news, entertainment, and lifestyle geared towards the Southeast Asian (India, Pakistan, Bangladesh, Sri Lanka) population abroad, it added.

“We are very happy to enter into this partnership which will enable us to reach foreign audiences and our Indian diaspora settled abroad. Our aim is to not only promote our network channels but also our country through the content we air globally,” said SAB Group business head Kailashnath Adhikari.

“We are always looking to grow and diversify our channel content to meet the needs of our rapidly expanding audience,” said DistroScale chief executive officer Navdeep Saini. “This partnership with SAB Group is allowing us to do just that and we could not be more thrilled to have them join our 150+ growing channel line-up.”

“Our growing audiences in the US, Canada, and the UK can now watch and enjoy the latest and retro Bollywood musical hits on Mastiii TV, available as a free live 24x7 channel on DistroTV on the web or any device,” stated DistroScale vice president of business development and content acquisition Rajesh Nair. 

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