Television

Reliance Big Synergy’s fiction series Heer Ranjha & Kamli Ishq Di garner top two slots on Zee Punjabi

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/17/relaince.jpg?itok=q52bG239

MUMBAI: Reliance Big Synergy's journey in fiction content got another distinction with its two daily shows Kamli Ishq Di and Heer Ranjha garnering the top two slots on the new Punjabi language channel Zee Punjabi. Zee Punjabi has now made history with the biggest ever GEC launch.

In the first week data released by BARC, the channel debuted with an astonishing 31per cent share in the GEC category in Punjab.

Speaking on the company’s fiction content strategy on OTT & TV platforms, Reliance Big Synergy CEO Rajeev Bakshi said “We are deeply committed, passionate and resourced to produce high impact and successful fiction shows for our clients across all platforms and languages. The phenomenal success of both our shows on Zee Punjabi in the opening week, competing with Hindi GEC channels’ domination in the Punjab market, will further strengthen our resolve to develop and produce differentiated and localized content and entertain the audience across India. The record opening for the channel underlines the partnership spirit that we enjoy with the Zee team leading to this historic landmark for the GEC category.”

ZEEL North, West & Premium Channels cluster head Amit Shah said, “It is very encouraging to see the overwhelming response Zee Punjabi has received in such a short span of time. Our aim has always been to entertain our audiences with content deep-rooted in the culture of the region. While we are pleased to see most of our shows resonate so deeply with the viewers, the shows by Reliance Big Synergy have garnered more affection from the Punjabi audience for the rich cultural narrative and strong characters. We will continue to build on this success and strengthen Zee Punjabi further."

Speaking on the successful foray in Punjab, Zee Punjabi business head Rahul Rao said  “This achievement is the result of team effort and the hard work sown in to create every element of the channel, ensuring it resonates with the audience of the region. This grand response is a testimony to our culturally-rooted content which has been created with the support of our partners. Reliance Big Synergy has brought to life the iconic love story of Heer Ranjha & the passion and patriotism of Punjab in Kamli Ishq Di which is being much loved by our audiences”

“We have put in our heart and soul in both the shows and seeing them shine is encouraging for the entire team. This phenomenal success will further boost our fiction wing,” said Reliance Big Synergy VP Simmi Karna.

Heer Ranjha, Mon-Fri, 8:30 PM: An epic love saga of Heer and her lover Ranjha. Heer is being played Sara Gurpal while Amarinder Pal Singh as Ranjha made his television debut. Kamli Ishq Di, Mon-Fri, 7:30 PM: The story is about a young man Veer, acted by Jashn Kohli who wants to become a soldier and Mahi’s, acted by Sehar, unabashed love for him; a perfect blend of patriotism and romance.

Reliance Big Synergy has in the past years entertained millions of Indians through the highest-rated and breakthrough non-fiction shows including KBC, Dus Ka Dum, India’s Got Talent, Jhalak Dikhhla Jaa and more, has now moved full strength in fiction vertical as well with its range of fiction shows in both Hindi and regional languages.
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/sony.jpg?itok=M_JwLBsT
India tour of Australia moves into second leg with 3 T20I matches

Sony Pictures Sports Network (SPSN), the official broadcaster of India tour of Australia, is all set to air the three upcoming T20I matches between the two cricketing giants, from 4 December, 2020. The T20I matches will be broadcast live and exclusive on Sony Ten 1 in English, Sony Ten 3 in Hindi...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/isl.jpg?itok=PajDE_Dt
Hero ISL shoots up 16 per cent in viewership

Football fever is going strong in India with the seventh edition of the Hero ISL currently underway. As the first major live sporting league played in the country post the onset of Covid2019, the Hero ISL has logged a significant growth trajectory with a 16 per cent spike in viewership in the...

Television TV Channels Sports
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/barc01.jpg?itok=lf4_8Sf7
BARC week 47: Sony Sab returns to form

MUMBAI: Sony Sab has regained its position on pay platform, replacing Zee TV on the second spot in week 47 (Saturday 21 November 2020 to Friday 27 November 2020) of Broadcast Audience Research Council of India (BARC) data. Dangal has slipped down to ninth place on pay platform. Pay Platform

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/times_network.jpg?itok=jyMusVdu
Ravi Shankar Prasad, Randi Zuckerberg, NG Subramaniam, Debjani Ghosh, Anant Maheshwari amongst others headline the 6th Edition of Times Network's Digital India Summit 2020

Mumbai, December 02, 2020:  India’s premium broadcast network, Times Network that’s been championing India’s digital transformation agenda with its flagship property, today announced the 6th Edition of Digital India Summit 2020 (DIS).  Taking cognizance of the new reality of the world disrupted by...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/neeraj.jpg?itok=mqUV-FeG
TV channels have to innovate to survive OTT threat: Sony Sab’s Neeraj Vyas

As competition in the GEC space continues to intensify, Sony Sab has been consistently launching new shows to keep viewers engaged. The second GEC from Sony's stable, Sab TV maintains that it is the only dessert in a thali overflowing with saas-bahu sagas.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/03/news-24-houres.jpg?itok=-1-nAl7O
Do we need 24-hour news channels?

The news television industry has been getting a lot of negative publicity these days, the prime reason being the inflammatory content they are airing. Not just viewers, but several advertisers and marketers have also highlighted their discontent with the journalism these channels are doing and some...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/barc1.jpg?itok=2dnZazss
BARC India renames impressions to average minute audience (AMA)

Keeping in line with global television measurement standards, BARC India will transition from using the term ‘impressions’ to ‘average minute audience (AMA)’, in cognisance with the technical committee.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/disney.jpg?itok=9Y4dDPWG
20th TV & Touchstone merged under Disney TV restructure

As the overall traditional media industry adjusts to the streaming age, Disney is the latest in line to consolidate its content creation across streaming and linear.

Television Production House Fiction
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/12/02/news1.jpg?itok=9afL4AEZ
'3 out of 10 brands are saying no to advertising on news channels'

News channels have always been a big part of the media mix for any advertiser; they enjoy a sizeable share of eyeballs and have been known as a brand-safe space to be present on.

Television TV Channels News Broadcasting

Sign up for our Newsletter

subscribe for latest stories

* indicates required