Television

Reliance Big Synergy’s fiction series Heer Ranjha & Kamli Ishq Di garner top two slots on Zee Punjabi

https://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/17/relaince.jpg?itok=dteEITq3

MUMBAI: Reliance Big Synergy's journey in fiction content got another distinction with its two daily shows Kamli Ishq Di and Heer Ranjha garnering the top two slots on the new Punjabi language channel Zee Punjabi. Zee Punjabi has now made history with the biggest ever GEC launch.

In the first week data released by BARC, the channel debuted with an astonishing 31per cent share in the GEC category in Punjab.

Speaking on the company’s fiction content strategy on OTT & TV platforms, Reliance Big Synergy CEO Rajeev Bakshi said “We are deeply committed, passionate and resourced to produce high impact and successful fiction shows for our clients across all platforms and languages. The phenomenal success of both our shows on Zee Punjabi in the opening week, competing with Hindi GEC channels’ domination in the Punjab market, will further strengthen our resolve to develop and produce differentiated and localized content and entertain the audience across India. The record opening for the channel underlines the partnership spirit that we enjoy with the Zee team leading to this historic landmark for the GEC category.”

ZEEL North, West & Premium Channels cluster head Amit Shah said, “It is very encouraging to see the overwhelming response Zee Punjabi has received in such a short span of time. Our aim has always been to entertain our audiences with content deep-rooted in the culture of the region. While we are pleased to see most of our shows resonate so deeply with the viewers, the shows by Reliance Big Synergy have garnered more affection from the Punjabi audience for the rich cultural narrative and strong characters. We will continue to build on this success and strengthen Zee Punjabi further."

Speaking on the successful foray in Punjab, Zee Punjabi business head Rahul Rao said  “This achievement is the result of team effort and the hard work sown in to create every element of the channel, ensuring it resonates with the audience of the region. This grand response is a testimony to our culturally-rooted content which has been created with the support of our partners. Reliance Big Synergy has brought to life the iconic love story of Heer Ranjha & the passion and patriotism of Punjab in Kamli Ishq Di which is being much loved by our audiences”

“We have put in our heart and soul in both the shows and seeing them shine is encouraging for the entire team. This phenomenal success will further boost our fiction wing,” said Reliance Big Synergy VP Simmi Karna.

Heer Ranjha, Mon-Fri, 8:30 PM: An epic love saga of Heer and her lover Ranjha. Heer is being played Sara Gurpal while Amarinder Pal Singh as Ranjha made his television debut. Kamli Ishq Di, Mon-Fri, 7:30 PM: The story is about a young man Veer, acted by Jashn Kohli who wants to become a soldier and Mahi’s, acted by Sehar, unabashed love for him; a perfect blend of patriotism and romance.

Reliance Big Synergy has in the past years entertained millions of Indians through the highest-rated and breakthrough non-fiction shows including KBC, Dus Ka Dum, India’s Got Talent, Jhalak Dikhhla Jaa and more, has now moved full strength in fiction vertical as well with its range of fiction shows in both Hindi and regional languages.
 

Latest Reads

https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/07/police.jpg?itok=nfkB5Nw7
News channels undertake moment marketing on PM’s clarion call

News channels across genres cashed in on prime minister Narendra Modi’s clarion call to light a lamp as a collective show of resistance to fight the COVID-19 pandemic, by broadcasting special programmes or participating directly in the initiative.

Television TV Channels Viewership
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/9xjalwa.jpg?itok=b68y2gBF
9X Jalwa now available on DD Free Dish

MUMBAI: 9X Media’s all-time hits Bollywood music channel 9X Jalwa is now also available on India’s only free direct-to-home service DD Free Dish. 9X Jalwa can be viewed on DD Free Dish at LCN #64.

Television TV Channels Music and Youth
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/colors.jpg?itok=omAB68Eb
Colors fine-tines its content line-up

MUMBAI: Colors has fine-tuned its content line up to be the viewers’ entertainment companion during the quarantine. Offering comfort amidst the chaos, the channel will have a range of content across genres including comedy, fantasy, drama, mythology, and reality in the prime time and non-primetime...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/sony_0.jpg?itok=0YZX7vvN
Sony Pictures Networks pledges Rs 100 million to film, TV daily wage earners

MUMBAI: Sony Pictures Networks India (SPN) will contribute Rs 100 million to support daily wage workers in the media and entertainment industry, in response to the nationwide lockdown to contain the widespread impact of the COVID-19 pandemic.

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/kk.jpg?itok=B3N5Dmps
‘World from Home’ with Koffee with Karan Binges 12 hours a Day only on Star World

MUMBAI: One of India’s leading English entertainment channel and home to the first and the longest running Bollywood talk show in India – Koffee with Karan, Star World is set to bring back the Bollywood explosion by airing once again, episodes from all seasons of Koffee with Karan. With Star World’...

Television TV Channels English Entertainment
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/nba.jpg?itok=QTipd9AZ
NBA deplores abuses against anchors, reporters

MUMBAI: The News Broadcasters Association (NBA) has expressed grave concern over the tendency among certain sections of people to resort to abuses and threats against anchors and reporters working in news channels.  A NBA release said that particular trend has been noticed after the electronic...

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/sony.jpg?itok=4uefnOmm
Sony Pictures Network premieres film promoting positivity amid COVID-19 pandemic

'Stay at home’, ‘stay safe’, ‘wash your hands’, ‘work from home’, ‘maintain social distancing’ are the statements that one hears these days. In these tough circumstances, stalwarts of the Indian film industry have come together with a unique short film, Family, to spread the message that social...

Television TV Channels GECs
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/news.jpg?itok=vqwtaU_n
The show must go on! When news anchors broadcast live from homes

The COVID-10 pandemic has virtually thrown every aspect of human life out of gear. The television media, in particular the news genre, teetered on the brink of breakdown in the face of an unprecedented lock-down. But, as they say, the show must go on.

Television TV Channels News Broadcasting
https://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/04/06/news18.jpg?itok=4G6btGYV
News18 India urges viewers to join PM Modi’s appeal with ‘Ek Diya Desh ke Naam’

Network18's Hindi news channel News18 India has lined-up exclusive programming Ek Diya Desh Ke Naam for its viewers in line with the prime minister Narendra Modi's clarion call. PM Modi recently urged the people to switch off lights for nine minutes at 9 pm on 5 April and light candles, diyas,...

Television TV Channels Viewership

Sign up for our Newsletter

subscribe for latest stories

* indicates required