Television

Colors Infinity announces new show ‘The Inventor Challenge’

The upcoming reality show is the Indian adaptation of ‘Everyday Edisons.’

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Mumbai: Viacom18’s English GEC Colors Infinity has announced the launch of its new reality entertainment show "The Inventor Challenge." It is the Indian adaptation of the Emmy award-winning show "Everyday Edisons."

Conceptualised as an idea incubation platform, the show will give meritorious ideas from across the country an opportunity to translate from paper to working prototypes. It will soon be available on Colors Infinity as well as the channel’s digital destinations.

“Today's India is a fertile ground for ideas that can solve complex problems. ‘The Inventor Challenge’ is an inclusive platform for inventors across the length and breadth of the country as they transform their innovations into reality. It's a very demanding journey and we at Colors Infinity are delighted to be a part of it,” stated Viacom 18 head – youth, music and English entertainment Anshul Ailawadi.

"The Inventor Challenge" will bring together amateur inventors through each episode to pitch their ideas to a panel, which will be revealed soon, said the channel. "The panelists will then select a few participants to proceed to the next round. The top two participants will be assigned mentors to help build their innovations in a specially designed lab. The platform will showcase their journey of bringing these ideas to life and presenting the final product to consumer focus groups," it added.

“The show has done exceedingly well for us in the past. We are all aware that India is the hotspot for innovation, and we do see great opportunities for budding talent here," said Zash Global Media and Entertainment Corp chairman Ted Farnsworth. "Having Colors Infinity as our partners on board for ‘The Inventor Challenge’ gives us immense joy, and we’re looking forward to this new journey of ours in India.”

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