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Report on Shemaroo

Star Movies Action exits; AXN dominates English Entertainment genre

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MUMBAI: Star Movies Action, after its debut in week 50 data, made an exit in this week’s ratings making way for the entry of Movies Now 2. The English movies genre witnessed an increase in its viewership led by Sony Pix. The channels in the English entertainment genre witnessed mixed ratings with AXN dominating the space. Colors Infinity SD replaced Colors Infinity HD in this week's ratings.

According to the week 51 ratings data of Broadcast Audience Research Council (BARC) India, Discovery Channel continued to be at the number one place. The channels in the Infotainment space observed mixed ratings this week.

Living Foodz stood at the number one position in the lifestyle genre.

English Entertainment

AXN toppled Star Movies dominating the genre with 237 Impressions (‘000s) followed by Comedy Central at the number two slot with 215 Impressions (‘000s). Star World with 212 Impressions (‘000s) and Zee Café with 206 Impressions (‘000s) were at the third and fourth position, respectively. Colors Infinity SD sustained at the fifth spot with 75 Impressions (‘000s).

English Movies

Sony Pix replaced Movies Now taking the number one position with 2706 Impressions (‘000s). Movies Now with 2455 Impressions (‘000s) stood at the number two position. Star Movies with 2230 Impressions (‘000s) grabbed the third position followed by Movies Now 2 at the fourth position with 1584 Impressions (‘000s). HBO took the fifth place with 1504 Impressions (‘000s).

Infotainment

Discovery Channel dominated the genre with 4838 Impressions (‘000s). History TV18 stood at the second spot with 4009 Impressions (‘000s). National Geographic with 2692 Impressions (‘000s) and Animal Planet with 2686 Impressions (‘000s) took the third and fourth position, respectively. Nat Geo Wild stood at the fifth position with 2628 Impressions (‘000s).

Lifestyle

Living Foodz grabbed the number one position with 1677 Impressions (‘000s). Fox Life took the second berth with 731 Impressions (‘000s) followed by Food Food  with 671 Impressions (‘000s). TLC with 581 Impressions (‘000s) and FYI TV18 with 398 Impressions (‘000s) bagged the fourth and fifth position, respectively.

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